{"id":80742,"date":"2026-05-26T16:50:09","date_gmt":"2026-05-26T16:50:09","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/80742\/"},"modified":"2026-05-26T16:50:09","modified_gmt":"2026-05-26T16:50:09","slug":"hlasenia-ludi-ignoruju-a-slovaci-prichadzaju-o-tisice-eur-google-meta-a-tiktok-celia-v-eu-tvrdej-rane","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/80742\/","title":{"rendered":"Hl\u00e1senia \u013eud\u00ed ignoruj\u00fa a Slov\u00e1ci prich\u00e1dzaj\u00fa o tis\u00edce eur: Google, Meta a TikTok \u010delia v E\u00da tvrdej rane!"},"content":{"rendered":"

BRUSEL – Technologick\u00ed giganti Google, Meta Platforms a TikTok \u010delia na p\u00f4de Eur\u00f3pskej \u00fanie mas\u00edvnej koordinovanej s\u0165a\u017enosti zo strany organiz\u00e1ci\u00ed na ochranu spotrebite\u013eov. Tie tvrdia, \u017ee internetov\u00e9 platformy dlhodobo zlyh\u00e1vaj\u00fa v boji proti \u0161\u00edreniu podvodn\u00fdch inzer\u00e1tov. Finan\u010dn\u00ed podvodn\u00edci tak denne oslovuj\u00fa mili\u00f3ny Eur\u00f3panov, vr\u00e1tane Slov\u00e1kov, pri\u010dom mnoh\u00fdch z nich pripravia o celo\u017eivotn\u00e9 \u00faspory. Ak korpor\u00e1cie nezjednaj\u00fa n\u00e1pravu, hrozia im likvida\u010dn\u00e9 pokuty zo strany Eur\u00f3pskej komisie.<\/p>\n

Eur\u00f3pska spotrebite\u013esk\u00e1 organiz\u00e1cia (BEUC) podala ofici\u00e1lnu s\u0165a\u017enos\u0165 spolo\u010dne s takmer tromi desiatkami svojich \u010dlenov z 27 \u010dlensk\u00fdch kraj\u00edn E\u00da. Vyhl\u00e1senia eur\u00f3pskych ochrancov pr\u00e1v s\u00fa nekompromisn\u00e9. Podvodn\u00e9 reklamy na pochybn\u00e9 invest\u00edcie, kryptomeny \u010di falo\u0161n\u00e9 s\u00fa\u0165a\u017ee sa toti\u017e na soci\u00e1lnych sie\u0165ach \u0161\u00edria nekontrolovate\u013enou r\u00fdchlos\u0165ou.<\/p>\n

\u201eMeta, TikTok a Google nielen\u017ee akt\u00edvne neodstra\u0148uj\u00fa podvodn\u00e9 inzer\u00e1ty, ale nevyv\u00edjaj\u00fa v\u00fdraznej\u0161iu \u010dinnos\u0165 ani v pr\u00edpade, \u017ee ich na tieto podvody priamo upozorn\u00edme,\u201c vyhl\u00e1sil v\u00fdkonn\u00fd riadite\u013e BEUC Agust\u00edn Reyna. \u201eAk nebud\u00fa rie\u0161i\u0165 finan\u010dn\u00e9 podvody na svojich platform\u00e1ch, podvodn\u00edci bud\u00fa \u010falej denne oslovova\u0165 mili\u00f3ny eur\u00f3pskych spotrebite\u013eov, ktor\u00ed tak \u010delia hrozbe, \u017ee pr\u00eddu o stovky \u010di tis\u00edce eur.\u201c<\/p>\n

Organiz\u00e1cie na ochranu spotrebite\u013eov vykonali v obdob\u00ed od decembra do marca rozsiahly monitoring a nahl\u00e1sili platform\u00e1m takmer 900 inzer\u00e1tov s podozren\u00edm na poru\u0161enie unijn\u00fdch z\u00e1konov. V\u00fdsledok bol zar\u00e1\u017eaj\u00faci. Platformy na z\u00e1klade upozornen\u00ed vymazali iba chab\u00fdch 27 % z nich. Naopak, a\u017e 52 % v\u0161etk\u00fdch hl\u00e1sen\u00ed tech giganty \u00faplne odmietli alebo odignorovali. Stovky finan\u010dn\u00fdch podvodov tak zost\u00e1vaj\u00fa na\u010falej akt\u00edvne a ka\u017ed\u00fd mesiac zasahuj\u00fa obrovsk\u00e9 publikum.<\/p>\n

Giganti sa br\u00e1nia<\/p>\n

Americk\u00e9 korpor\u00e1cie Google a Meta obvinenia ostro odmietaj\u00fa a pre agent\u00faru Reuters uviedli, \u017ee bezpe\u010dnos\u0165 u\u017e\u00edvate\u013eov je pre nich prvorad\u00e1.<\/p>\n

Google, ktor\u00fd celosvetovo dominuje trhu s internetovou reklamou, sa br\u00e1ni t\u00fdm, \u017ee ich automatizovan\u00e9 syst\u00e9my zachytia takmer v\u0161etko. \u201eBlokujeme cez 99 percent rekl\u00e1m poru\u0161uj\u00facich pravidl\u00e1 e\u0161te pred ich zverejnen\u00edm. Na\u0161e t\u00edmy tieto ochrann\u00e9 mechanizmy neust\u00e1le vylep\u0161uj\u00fa, aby mali pred podvodn\u00edkmi n\u00e1skok,\u201c tvrd\u00ed koncern.<\/p>\n

\t
\n\t\t\"Hl\u00e1senia\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (2)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: Getty Images)<\/p>\n

Spolo\u010dnos\u0165 Meta, pod ktor\u00fa spad\u00e1 Facebook \u010di Instagram, sa zas hrd\u00ed mas\u00edvnymi \u010d\u00edslami z minul\u00e9ho roka, kedy \u00fadajne identifikovala a vymazala vy\u0161e 159 mili\u00f3nov podvodn\u00fdch rekl\u00e1m \u2013 z toho 92 % sk\u00f4r, ne\u017e ich stihol niekto re\u00e1lne nahl\u00e1si\u0165. \u010c\u00ednska soci\u00e1lna sie\u0165 TikTok sa k situ\u00e1cii zatia\u013e ofici\u00e1lne nevyjadrila.<\/p>\n

Spotrebite\u013esk\u00e9 organiz\u00e1cie \u017eiadaj\u00fa, aby eur\u00f3pski regul\u00e1tori podrobili kroky siet\u00ed pr\u00edsnemu auditu a prin\u00fatili ich dodr\u017eiava\u0165 eur\u00f3pske nariadenie o digit\u00e1lnych slu\u017eb\u00e1ch (DSA). V pr\u00edpade firiem ako Meta \u010di Google by i\u0161lo o sankcie v hodnote stoviek mili\u00f3nov a\u017e mili\u00e1rd eur.<\/p>\n","protected":false},"excerpt":{"rendered":"BRUSEL – Technologick\u00ed giganti Google, Meta Platforms a TikTok \u010delia na p\u00f4de Eur\u00f3pskej \u00fanie mas\u00edvnej koordinovanej s\u0165a\u017enosti zo…\n","protected":false},"author":2,"featured_media":80743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[167,3600,22420,9443,4065,43,40,44,39,42,45,41,1877],"class_list":["post-80742","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-europska-unia","tag-google","tag-inzerat","tag-meta","tag-podvod","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko","tag-tiktok"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116641911679841347","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/80742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=80742"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/80742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/80743"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=80742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=80742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=80742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}