{"id":82941,"date":"2026-05-28T22:58:13","date_gmt":"2026-05-28T22:58:13","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/82941\/"},"modified":"2026-05-28T22:58:13","modified_gmt":"2026-05-28T22:58:13","slug":"prichadza-novy-retazec-lakat-chce-na-extremne-nizke-ceny-predstavi-ho-znama-polska-skupina","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/82941\/","title":{"rendered":"Prich\u00e1dza nov\u00fd re\u0165azec. L\u00e1ka\u0165 chce na extr\u00e9mne n\u00edzke ceny, predstav\u00ed ho zn\u00e1ma po\u013esk\u00e1 skupina"},"content":{"rendered":"<p>Slov\u00e1ci u\u017e dobre poznaj\u00fa re\u0165azec HalfPrice, ktor\u00fd sa u n\u00e1s roz\u0161\u00edril najm\u00e4 v n\u00e1kupn\u00fdch centr\u00e1ch a l\u00e1ka z\u00e1kazn\u00edkov na zna\u010dkov\u00e9 produkty za zn\u00ed\u017een\u00e9 ceny. Jeho matersk\u00e1 firma teraz pripravuje \u010fal\u0161\u00ed ambici\u00f3zny projekt, ktor\u00fd m\u00f4\u017ee e\u0161te viac zamie\u0161a\u0165 kartami v segmente lacn\u00fdch obchodov.<\/p>\n<p>Po\u013esk\u00e1 skupina Modivo toti\u017e sp\u00fa\u0161\u0165a \u00faplne nov\u00fd re\u0165azec s n\u00e1zvom Shockprice. Ten m\u00e1 cieli\u0165 na z\u00e1kazn\u00edkov, ktor\u00ed pri nakupovan\u00ed h\u013eadaj\u00fa \u010do najni\u017e\u0161ie ceny a v\u00fdhodn\u00e9 akcie. Novinka m\u00e1 konkurova\u0165 zn\u00e1mym hr\u00e1\u010dom ako Pepco, <a href=\"https:\/\/www.interez.sk\/tag\/action\/\" target=\"_blank\" rel=\"noopener nofollow\">Action<\/a> \u010di JYSK. Informoval o tom port\u00e1l <a href=\"https:\/\/www.fakt.pl\/pieniadze\/shockprice-startuje-w-polsce-wiadomo-gdzie-otworzy-pierwszy-sklep\/dv23bl9\" target=\"_blank\" rel=\"noopener nofollow\">Fakt<\/a>.<\/p>\n<p>Viac z t\u00e9my Obchodn\u00e9 re\u0165azce:<\/p>\n<p>\u0160okov\u00e9 ceny u\u017e toto leto<\/p>\n<p>Rovnako ako u n\u00e1s, aj v Po\u013esku rastie diskontn\u00fd segment mimoriadne r\u00fdchlo a obchodn\u00e9 re\u0165azce sa predbiehaj\u00fa v tom, kto z\u00e1kazn\u00edkom pon\u00fakne e\u0161te lacnej\u0161\u00ed tovar. Pr\u00e1ve na tom chce stava\u0165 aj nov\u00fd re\u0165azec Shockprice, ktor\u00e9ho n\u00e1zov m\u00e1 odkazova\u0165 na v\u00fdrazne n\u00edzke ceny.<\/p>\n<p>Prv\u00e1 predaj\u0148a otvor\u00ed u\u017e v auguste v po\u013eskom meste Wa\u0142brzych. Firma pl\u00e1nuje obchody s rozlohou od pribli\u017ene 1 200 do 2 500 metrov \u0161tvorcov\u00fdch. Zauj\u00edmavos\u0165ou je, \u017ee nov\u00e9 prev\u00e1dzky nebud\u00fa smerova\u0165 hlavne do ve\u013ek\u00fdch metropol, ale najm\u00e4 do men\u0161\u00edch miest a retail parkov.<\/p>\n<p>Pod\u013ea po\u013esk\u00fdch m\u00e9di\u00ed chce spolo\u010dnos\u0165 obsadi\u0165 pr\u00e1ve regi\u00f3ny, kde z\u00e1kazn\u00edci \u010dastej\u0161ie uprednost\u0148uj\u00fa lacnej\u0161ie obchody a v\u00fdhodn\u00e9 n\u00e1kupy pred pr\u00e9miov\u00fdm tovarom.<\/p>\n<p>Rovnak\u00fd majite\u013e, in\u00fd segment<\/p>\n<p>Hoci za oboma konceptmi stoj\u00ed rovnak\u00e1 skupina, firma ich pl\u00e1nuje odli\u0161ne profilova\u0165. K\u00fdm HalfPrice sa orientuje viac na zna\u010dkov\u00fa m\u00f3du a pr\u00e9miovej\u0161\u00ed sortiment, Shockprice m\u00e1 by\u0165 e\u0161te dostupnej\u0161\u00ed a viac zameran\u00fd na masov\u00fd trh.<\/p>\n<p>V ponuke sa maj\u00fa objavi\u0165 hra\u010dky, \u0161portov\u00e9 oble\u010denie, kozmetika, dom\u00e1ce potreby aj produkty zn\u00e1mych zahrani\u010dn\u00fdch zna\u010diek. Obchodn\u00fd model bude postaven\u00fd na n\u00edzkych mar\u017eiach, aby si re\u0165azec udr\u017eal agres\u00edvne ceny.<\/p>\n<p><a href=\"https:\/\/www.interez.sk\/?attachment_id=808346\" rel=\"attachment wp-att-808346 nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-808346 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"1800\" height=\"945\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/halfprice-polsko.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-808346 size-full\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/halfprice-polsko.jpg\" alt=\"\" width=\"1800\" height=\"945\"  \/><\/a><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:HalfPrice-BonarkaCityCenter-Podg%C3%B3rzeDuchackie-POL,_Krak%C3%B3w.jpg\" rel=\"nofollow noopener\" target=\"_blank\">Igor123121<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\" rel=\"nofollow noopener\" target=\"_blank\">CC BY-SA 4.0<\/a>, via Wikimedia Commons<\/p>\n<p>Skupina Modivo, majite\u013e HalfPrice, pl\u00e1nuje v najbli\u017e\u0161\u00edch rokoch otvori\u0165 pribli\u017ene stovku nov\u00fdch predajn\u00ed. Pribli\u017ene p\u00e4tina z nich m\u00e1 fungova\u0165 pr\u00e1ve pod zna\u010dkou Shockprice.<\/p>\n<p>Siln\u00e1 pr\u00edtomnos\u0165 aj na na\u0161om trhu<\/p>\n<p>Ke\u010f\u017ee skupina u\u017e p\u00f4sob\u00ed aj na slovenskom trhu prostredn\u00edctvom HalfPrice, nie je vyl\u00fa\u010den\u00e9, \u017ee nov\u00fd koncept sa \u010dasom m\u00f4\u017ee objavi\u0165 aj u n\u00e1s. Na na\u0161om trhu sa jej pritom dar\u00ed, okrem HalfPrice patr\u00ed do jej portf\u00f3lia napr\u00edklad aj zn\u00e1ma zna\u010dka CCC.<\/p>\n<p>Pod\u013ea port\u00e1lu Finstat zaznamenala skupina Modivo na na\u0161om trhu v roku 2024 tr\u017eby presahuj\u00face 60 mili\u00f3nov eur a zisk viac ako mili\u00f3n eur. Siln\u00e9 z\u00e1zemie by teda mohlo znamena\u0165 aj expanziu na na\u0161om trhu.<\/p>\n<p>Lacn\u00e9 diskontn\u00e9 predajne toti\u017e za\u017e\u00edvaj\u00fa rozmach aj medzi slovensk\u00fdmi z\u00e1kazn\u00edkmi, ktor\u00ed \u010doraz citlivej\u0161ie reaguj\u00fa na ceny potrav\u00edn, drog\u00e9rie \u010di oble\u010denia.<\/p>\n<p><a href=\"https:\/\/www.interez.sk\/?attachment_id=808348\" rel=\"attachment wp-att-808348 nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-808348 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"1800\" height=\"945\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/ccc-tesco-kosice.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-808348 size-full\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/ccc-tesco-kosice.jpg\" alt=\"\" width=\"1800\" height=\"945\"  \/><\/a><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Tesco_Extra_Ko%C5%A1ice_-_CCC.jpg\" rel=\"nofollow noopener\" target=\"_blank\">RickRichards<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\" rel=\"nofollow noopener\" target=\"_blank\">CC BY-SA 4.0<\/a>, via Wikimedia Commons<\/p>\n<p>Ak by Shockprice pri\u0161iel na Slovensko, konkurencia v segmente lacn\u00fdch n\u00e1kupov by sa e\u0161te viac vyostrila. Najv\u00e4\u010d\u0161\u00ed tlak by mohli poc\u00edti\u0165 pr\u00e1ve re\u0165azce ako Pepco \u010di Action, ktor\u00e9 dnes patria medzi najob\u013e\u00fabenej\u0161ie diskontn\u00e9 obchody na na\u0161om trhu.<\/p>\n<p>Ak v\u00e1m tento \u010dl\u00e1nok nie\u010do dal, odme\u0148te ho. Nie lajkom, ale podporou. Pridajte sa k <a href=\"https:\/\/premium.startitup.sk\/basic-sales-funnel-interez\" target=\"_blank\" rel=\"noopener nofollow\">interez PREMIUM<\/a> a z\u00edskajte:<\/p>\n<p>\t\t\t\t\ud83d\udcf0 \u010cl\u00e1nky bez rekl\u00e1m na interez, Odzadu, EMEFKA, Startitup, Fontech<br \/>\n\t\t\t\t\ud83d\udcda Neobmedzen\u00fd pr\u00edstup k viac ako 75 000 \u010dl\u00e1nkom<br \/>\n\t\t\t\t\ud83c\udf81 Pr\u00edstup k exkluz\u00edvnym benefitom<\/p>\n<p>Pozri aj:<\/p>\n<p>                                                                <a href=\"https:\/\/www.interez.sk\/popularna-siet-necakane-konci-uz-o-par-dni-zatvori-vsetky-svoje-prevadzky-velke-plany-v-krajine-nenaplni\/\" onclick=\"ga(&#039;interez_Tracker.send&#039;, &#039;event&#039;, &#039;Pozri aj&#039;, &#039;Pozri aj - obr\u00e1zok&#039;, &#039;Popul\u00e1rna sie\u0165 ne\u010dakane kon\u010d\u00ed, u\u017e o p\u00e1r dn\u00ed zatvor\u00ed v\u0161etky svoje prev\u00e1dzky. Ve\u013ek\u00e9 pl\u00e1ny v\u2026&#039;)\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                                                    <img loading=\"lazy\" decoding=\"async\" class=\"img-responsive pozri-aj-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"133\" height=\"70\" alt=\"Pozri aj tento \u010dl\u00e1nok\" data-lazy-src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/dominos-pizza-425x222.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive pozri-aj-img\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/dominos-pizza-425x222.jpg\" width=\"133\" height=\"70\" alt=\"Pozri aj tento \u010dl\u00e1nok\"\/><br \/>\n                                                                <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Slov\u00e1ci u\u017e dobre poznaj\u00fa re\u0165azec HalfPrice, ktor\u00fd sa u n\u00e1s roz\u0161\u00edril najm\u00e4 v n\u00e1kupn\u00fdch centr\u00e1ch a l\u00e1ka z\u00e1kazn\u00edkov&hellip;\n","protected":false},"author":2,"featured_media":82942,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[589,590,3953,591,43,40,44,39,42,45,41],"class_list":["post-82941","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-diskont","tag-nakupovanie","tag-obchod","tag-obchodne-retazce","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116654683669816524","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/82941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=82941"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/82941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/82942"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=82941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=82941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=82941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}