{"id":91950,"date":"2026-06-08T15:21:10","date_gmt":"2026-06-08T15:21:10","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/91950\/"},"modified":"2026-06-08T15:21:10","modified_gmt":"2026-06-08T15:21:10","slug":"nemecke-automobilky-stracaju-dych-ich-trzby-klesaju-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/91950\/","title":{"rendered":"Nemeck\u00e9 automobilky str\u00e1caj\u00fa dych, ich tr\u017eby klesaj\u00fa &#8211; Magaz\u00edn &#8211; Auto"},"content":{"rendered":"<p itemprop=\"description\">Zatia\u013e \u010do tr\u017eby  najv\u00e4\u010d\u0161\u00edch svetov\u00fdch automobiliek v prvom kvart\u00e1li vzr\u00e1stli o 1,7 percenta, tr\u017eby troch nemeck\u00fdch &#8211; VW, Mercedesu-Benz a BMW &#8211;  klesli o vy\u0161e 4 percentn\u00e1.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" class=\"article-detail-image\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/bmw-fabrika-spartanburg-juzna-karolina-usa-clanokW.jpg\"   alt=\"BMW fabrika, Spartanburg, Ju\u017en\u00e1 Karol\u00edna, USA\"\/><br \/>\n\t\t\t\t\t\t\t\t\tFoto: Pravda, Martin Dom\u010dek<\/p>\n<p>                        Nemeck\u00e9 automobilky dopl\u00e1caj\u00fa na n\u00edzku flexibilitu a neschopnos\u0165 operat\u00edvne sa prisp\u00f4sobova\u0165 meniacim sa po\u017eiadavk\u00e1m trhu.<\/p>\n<p>Nemeck\u00fd automobilov\u00fd priemysel vstupuje do \u010fal\u0161ej zlo\u017eitej f\u00e1zy. To, \u010do sa e\u0161te doned\u00e1vna opisovalo najm\u00e4 ako probl\u00e9m pomal\u0161ieho n\u00e1stupu elektromobilov, sa \u010doraz viac ukazuje ako \u0161ir\u0161ia kr\u00edza obchodn\u00e9ho modelu. Pod\u013ea anal\u00fdzy EY tr\u017eby analyzovan\u00fdch 18\u00a0najv\u00e4\u010d\u0161\u00edch svetov\u00fdch automobilov\u00fdch koncernov v\u00a0prvom \u0161tvr\u0165roku 2026\u00a0medziro\u010dne vzr\u00e1stli v\u00a0priemere pribli\u017ene o\u00a01,7\u00a0percenta, no ak z\u00a0nich vy\u010dlen\u00edme koncern Volkswagen, Mercedes-Benz a BMW\u00a0\u2013 tak t\u00e1to trojica v\u00a0rovnakom obdob\u00ed zaznamenala pokles o\u00a04,3\u00a0percenta.<\/p>\n<p>Tak\u017ee trh pozvo\u013ena rastie, no nemeck\u00ed v\u00fdrobcovia sa na nov\u00fa realitu dok\u00e1\u017eu adaptova\u0165 ove\u013ea \u0165a\u017e\u0161ie, ne\u017e konkurencia z\u00a0USA, Japonska a najm\u00e4 \u010c\u00edny. Zna\u010dky ako Volkswagen, Mercedes-Benz, BMW, Audi \u010di Porsche st\u00e1le patria medzi technologicky najsilnej\u0161\u00edch hr\u00e1\u010dov, no ich poz\u00edcia sa oslabuje a nejde o\u00a0jednorazov\u00fd\u00a0v\u00fdkyv.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/808811-mercedes-benz-sa-zbavuje-vlastnych-predajni-uz-aj-v-nemecku\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/mercedes-benz-showroom-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"Mercedes-Benz - showroom\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tMercedes-Benz sa zbavuje vlastn\u00fdch predajn\u00ed. U\u017e aj v Nemecku \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Najv\u00e4\u010d\u0161\u00edm probl\u00e9mom je s\u00fabeh viacer\u00fdch tlakov. Elektromobily si vy\u017eiadali obrovsk\u00e9 invest\u00edcie do platforiem, bat\u00e9ri\u00ed, softv\u00e9ru a v\u00fdrobn\u00fdch z\u00e1vodov. Dopyt v\u0161ak nerastie tak r\u00fdchlo, ako automobilky predpokladali. V\u00a0Eur\u00f3pe z\u00e1kazn\u00edkov brzdia vysok\u00e9 ceny, nerovnomern\u00e1 nab\u00edjacia infra\u0161trukt\u00fara a neistota okolo zostatkovej hodnoty elektromobilov. V\u00a0USA sa situ\u00e1cia komplikuje coln\u00fdm nap\u00e4t\u00edm a v\u00a0\u010c\u00edne nemeck\u00e9 zna\u010dky \u010delia dom\u00e1cim v\u00fdrobcom, ktor\u00ed dok\u00e1\u017eu nov\u00e9 modely uv\u00e1dza\u0165 r\u00fdchlej\u0161ie a \u010dasto lacnej\u0161ie.<\/p>\n<p>Pre nemeck\u00e9 automobilky je \u010c\u00edna mimoriadne citliv\u00e1 t\u00e9ma. Dlh\u00e9 roky bola zdrojom vysok\u00fdch mar\u017e\u00ed a stabiln\u00e9ho rastu, najm\u00e4 pre pr\u00e9miov\u00e9 zna\u010dky. Dnes sa v\u0161ak z\u00a0najv\u00e4\u010d\u0161ieho rastov\u00e9ho trhu st\u00e1va najtvrd\u0161ie bojisko. \u010c\u00ednski v\u00fdrobcovia u\u017e nes\u00fa\u0165a\u017eia iba cenou, ale aj softv\u00e9rom, r\u00fdchlos\u0165ou nab\u00edjania, digit\u00e1lnou v\u00fdbavou a schopnos\u0165ou r\u00fdchlo reagova\u0165 na lok\u00e1lne o\u010dak\u00e1vania z\u00e1kazn\u00edkov. A\u00a0pr\u00e1ve v\u00a0r\u00fdchlosti reakcie na meniacu sa situ\u00e1ciu na trhu a po\u017eiadavky klientov nemeck\u00e9 automobilky v\u00fdrazne zaost\u00e1vaj\u00fa, maj\u00fa pomal\u00fd a neflexibiln\u00fd v\u00fdvoj, id\u00faci \u010dasto zotrva\u010dnos\u0165ou po roky vopred vyt\u00fd\u010denej ceste, aj ke\u010f sa re\u00e1lie a v\u00fdchodisk\u00e1 z\u00e1sadne zmenili.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/805085-nemecko-do-roku-2030-nebude-mat-planovanych-15-milionov-elektromobilov-nanajvys-ich-bude-sest\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/03\/vw-id-3-and-id-4-charging-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"VW ID.3 and ID.4 charging\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tNemecko sa &#8222;seklo&#8220;: Do roku 2030 chcelo ma\u0165 15 mili\u00f3nov elektromobilov. Nebude ich ani \u0161es\u0165 \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>D\u00f4le\u017eit\u00e1 je aj ot\u00e1zka kapac\u00edt. Automobilky po\u010das predch\u00e1dzaj\u00facich rokov pripravovali v\u00fdrobu na scen\u00e1r r\u00fdchlej elektrifik\u00e1cie. Ak v\u0161ak z\u00e1kazn\u00edci prech\u00e1dzaj\u00fa na elektromobily opatrnej\u0161ie, z\u00e1vody a dod\u00e1vatelia sa dost\u00e1vaj\u00fa pod tlak. Fixn\u00e9 n\u00e1klady zost\u00e1vaj\u00fa vysok\u00e9, no objemy a mar\u017ee nie v\u017edy zodpovedaj\u00fa p\u00f4vodn\u00fdm pl\u00e1nom. Preto sa \u010doraz viac hovor\u00ed o\u00a0\u00faspor\u00e1ch, pres\u00favan\u00ed invest\u00edci\u00ed a zni\u017eovan\u00ed po\u010dtu pracovn\u00fdch\u00a0miest.<\/p>\n<p>Pre Slovensko nejde v\u00f4bec o\u00a0vzdialen\u00fd nemeck\u00fd probl\u00e9m. Slovensk\u00e1 ekonomika je s\u00a0nemeck\u00fdm automobilov\u00fdm priemyslom \u00fazko prepojen\u00e1 cez v\u00fdrobu vozidiel, komponentov, v\u00fdvojov\u00e9 kapacity aj exportn\u00e9 re\u0165azce. Ak nemeck\u00e9 zna\u010dky obmedzuj\u00fa invest\u00edcie, prehodnocuj\u00fa platformy alebo tla\u010dia dod\u00e1vate\u013eov na ni\u017e\u0161ie ceny, d\u00f4sledky sa m\u00f4\u017eu prejavi\u0165 aj u\u00a0n\u00e1s. T\u00fdka sa to nielen ve\u013ek\u00fdch fabr\u00edk, ale aj men\u0161\u00edch subdod\u00e1vate\u013eov, ktor\u00ed s\u00fa z\u00e1visl\u00ed od objedn\u00e1vok z\u00a0Nemecka.<\/p>\n<p>Nemeck\u00e9 zna\u010dky st\u00e1le maj\u00fa siln\u00e9 meno, technick\u00e9 know-how a rozsiahlu v\u00fdrobn\u00fa z\u00e1klad\u0148u. Ich probl\u00e9mom v\u0161ak je, \u017ee v\u00a0novom automobilovom svete u\u017e nesta\u010d\u00ed vyr\u00e1ba\u0165 v\u00fdborne spracovan\u00e9 aut\u00e1 s\u00a0prest\u00ed\u017enym logom. Rozhodova\u0165 bude aj cena bat\u00e9rie, r\u00fdchlos\u0165 v\u00fdvoja softv\u00e9ru, flexibilita v\u00fdroby a schopnos\u0165 pon\u00faknu\u0165 dostupn\u00e9 elektrick\u00e9 modely vo ve\u013ek\u00fdch objemoch.<\/p>\n","protected":false},"excerpt":{"rendered":"Zatia\u013e \u010do tr\u017eby najv\u00e4\u010d\u0161\u00edch svetov\u00fdch automobiliek v prvom kvart\u00e1li vzr\u00e1stli o 1,7 percenta, tr\u017eby troch nemeck\u00fdch &#8211; VW,&hellip;\n","protected":false},"author":2,"featured_media":91951,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[2733,4603,64,65,66,32599,160,18664,43,40,39,42,41,1623],"class_list":["post-91950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-auto","tag-bmw","tag-business","tag-economic","tag-ekonomika","tag-kriza-v-automobilovom-sektore","tag-mercedes-benz","tag-nemecke-automobilky","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-vw"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116715171751685710","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/91950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=91950"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/91950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/91951"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=91950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=91950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=91950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}