{"id":9586,"date":"2026-03-04T04:15:09","date_gmt":"2026-03-04T04:15:09","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/9586\/"},"modified":"2026-03-04T04:15:09","modified_gmt":"2026-03-04T04:15:09","slug":"hbo-max-v-dnesnej-podobe-skonci-pride-nova-sluzba","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/9586\/","title":{"rendered":"HBO Max v dne\u0161nej podobe skon\u010d\u00ed. Pr\u00edde nov\u00e1 slu\u017eba"},"content":{"rendered":"

Streamovacia slu\u017eba HBO Max sa op\u00e4\u0165 bude meni\u0165. Medi\u00e1lny gigant Paramount Skydance minul\u00fd t\u00fd\u017ede\u0148 v prekvapivej f\u00fazii za 110 mili\u00e1rd dol\u00e1rov pohltil jej vlastn\u00edka<\/a> a prev\u00e1dzkovate\u013ea, spolo\u010dnos\u0165 Warner Bros. Discovery, a okrem HBO Max preberie aj rozsiahle portf\u00f3lio filmov\u00fdch a telev\u00edznych zna\u010diek.<\/p>\n

Vznikne nov\u00e1 slu\u017eba<\/p>\n

Paramount u\u017e prev\u00e1dzkuje svoju vlastn\u00fa streamovaciu slu\u017ebu, na mieste teda bola ot\u00e1zka, \u010do sa po zl\u00fa\u010den\u00ed oboch spolo\u010dnost\u00ed stane s HBO Max. Nov\u00fd vlastn\u00edk teraz potvrdzuje, \u017ee na div\u00e1kov \u010dakaj\u00fa \u010fal\u0161ie zmeny, preto\u017ee HBO Max a Paramount+ sa v USA spoja do jednej spolo\u010dnej platformy.<\/p>\n

\u201eAko sme u\u017e povedali, pl\u00e1nujeme obe slu\u017eby spoji\u0165. V s\u00fa\u010dasnosti maj\u00fa spolu viac ako 200 mili\u00f3nov predplatite\u013eov, \u010do n\u00e1s pod\u013ea n\u00e1s v\u00fdrazne posunie bli\u017e\u0161ie k l\u00eddrom na trhu,\u201c hovor\u00ed Paramount.<\/p>\n

Zna\u010dka HBO ako tak\u00e1 nezmizne, no samotn\u00e1 slu\u017eba HBO Max v dne\u0161nej podobe prestane existova\u0165 a jej obsah bude presunut\u00fd do novej, jednotnej aplik\u00e1cie, ktor\u00e1 m\u00e1 zastre\u0161i\u0165 cel\u00e9 portf\u00f3lio oboch firiem.<\/p>\n

Cie\u013eom je vytvori\u0165 silnej\u0161ieho konkurenta pre Netflix \u010di Disney+, ke\u010f\u017ee pod jednu strechu sa dostan\u00fa kni\u017enice Warner Bros., HBO, DC, Discovery, Paramount, Showtime, Nickelodeon aj \u010fal\u0161\u00edch zna\u010diek.<\/p>\n

HBO si v\u0161ak pod\u013ea nov\u00e9ho vlastn\u00edka na\u010falej udr\u017e\u00ed ve\u013ek\u00fa mieru nez\u00e1vislosti. \u201ePl\u00e1nom je, aby HBO na\u010falej zostalo HBO. Vybudovali fenomen\u00e1lnu zna\u010dku, s\u00fa l\u00eddrom v pr\u00e9miovom obsahu a chceme, aby v tom pokra\u010dovali e\u0161te vo v\u00e4\u010d\u0161ej miere. Spojen\u00edm platforiem v\u0161ak zabezpe\u010d\u00edme, \u017ee n\u00e1\u0161 spolo\u010dn\u00fd obsah sa dostane k e\u0161te \u0161ir\u0161iemu publiku, ne\u017e by dok\u00e1zala ka\u017ed\u00e1 slu\u017eba samostatne.\u201c<\/p>\n

Eur\u00f3pa veci komplikuje<\/p>\n

Situ\u00e1cia so sp\u00e1jan\u00edm HBO Max v Eur\u00f3pe je o nie\u010do komplikovanej\u0161ia. Na rozdiel od USA toti\u017e slu\u017eba Paramount+ vo v\u00e4\u010d\u0161ine eur\u00f3pskych kraj\u00edn neexistuje. D\u00f4vodom je, \u017ee Paramount do Eur\u00f3py nechcel expandova\u0165 s\u00e1m a namiesto toho spojil sily so spolo\u010dnos\u0165ou Comcast, s ktorou v septembri 2022 spolo\u010dne predstavili platformu SkyShowtime. T\u00e1 je aktu\u00e1lne spusten\u00e1 v 22 krajin\u00e1ch Eur\u00f3py vr\u00e1tane Slovenska a pon\u00faka obsah z\u00e1morsk\u00fdch slu\u017eieb Paramount+ a Peacock.<\/p>\n

\u00a0<\/p>\n

\"\"\"\"HBO Max<\/p>\n

Pr\u00e1ve existencia SkyShowtime v\u00fdrazne komplikuje ak\u00e9ko\u013evek pl\u00e1ny na r\u00fdchle zmeny. Ide o spolo\u010dn\u00fa slu\u017ebu dvoch ve\u013ek\u00fdch medi\u00e1lnych skup\u00edn, tak\u017ee ak by mala nov\u00e1 zl\u00fa\u010den\u00e1 slu\u017eba HBO Max + Paramount+ fungova\u0165 aj v Eur\u00f3pe, muselo by d\u00f4js\u0165 k z\u00e1sadnej dohode medzi Paramountom a Comcastom o bud\u00facnosti SkyShowtime.<\/p>\n

Z\u00e1rove\u0148 by bolo potrebn\u00e9 rozhodn\u00fa\u0165 o distrib\u00facii licen\u010dn\u00fdch pr\u00e1v, ktor\u00e9 s\u00fa v Eur\u00f3pe rozdroben\u00e9 medzi viacer\u00e9 streamovacie platformy a telev\u00edzie.<\/p>\n

Cel\u00fa transakciu navy\u0161e mus\u00ed najsk\u00f4r odobri\u0165 Eur\u00f3pska \u00fania na \u010dele s regula\u010dn\u00fdmi org\u00e1nmi. \u201eIde o f\u00faziu naprie\u010d \u0161t\u00fadiami, telev\u00edznymi spolo\u010dnos\u0165ami a streamovac\u00edmi slu\u017ebami, \u010do je\u00a0naprie\u010d 27 \u010dlensk\u00fdmi \u0161t\u00e1tmi E\u00da v\u00fdrazne komplikovan\u00e9,\u201c hovor\u00ed analyti\u010dka Alice Endersov\u00e1 pre The Hollywood Reporter<\/a>.<\/p>\n

\"\"\"\"SkyShowtime<\/p>\n

U\u017e samotn\u00e1 zlo\u017eitos\u0165 pod\u013ea nej sp\u00f4sobuje, \u017ee v\u00fdsledok regula\u010dn\u00e9ho posudzovania je \u201e\u0165a\u017ek\u00e9 predv\u00edda\u0165\u201c. Endersov\u00e1 nepredpoklad\u00e1, \u017ee by E\u00da mala f\u00faziu zastavi\u0165, ot\u00e1zne v\u0161ak je, ko\u013eko bude schv\u00e1lenie cel\u00e9ho obchodu trva\u0165. Pripom\u00edna, \u017ee ak by si Brusel vy\u017eiadal h\u013abkov\u00e9 pre\u0161etrenie protimonopoln\u00e9ho konania, schva\u013eovac\u00ed proces sa m\u00f4\u017ee natiahnu\u0165 a\u017e na 15 mesiacov.<\/p>\n

Do vyrie\u0161enia mnoh\u00fdch otvoren\u00fdch ot\u00e1zok bude HBO Max v Eur\u00f3pe na\u010falej fungova\u0165 ako samostatn\u00e1 slu\u017eba. Nie je v\u0161ak d\u00f4vod myslie\u0165 si, \u017ee by sa eur\u00f3pska verzia slu\u017eby nakoniec zl\u00fa\u010deniu vyhla. Paramount jasne hovor\u00ed, \u017ee rovnak\u00fd model zjednocovania svojich slu\u017eieb, ak\u00fd pou\u017e\u00edva v USA, pl\u00e1nuje uplatni\u0165 aj na \u010fal\u0161\u00edch trhoch. Rozdiel bude len v tom, \u017ee eur\u00f3pski div\u00e1ci sa tejto zmeny do\u010dkaj\u00fa s v\u00fdrazn\u00fdm \u010dasov\u00fdm odstupom.<\/p>\n

\n \u010c\u00edtajte viac z kateg\u00f3rie: Filmy & seri\u00e1ly<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Fontech. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@fontech.sk<\/a>.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Streamovacia slu\u017eba HBO Max sa op\u00e4\u0165 bude meni\u0165. Medi\u00e1lny gigant Paramount Skydance minul\u00fd t\u00fd\u017ede\u0148 v prekvapivej f\u00fazii za…\n","protected":false},"author":2,"featured_media":9587,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[70,1264,4254,43,210,40,39,42,41,71],"class_list":{"0":"post-9586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-entertainment","9":"tag-hbo-max","10":"tag-paramount","11":"tag-sk","12":"tag-skyshowtime","13":"tag-slovak","14":"tag-slovakia","15":"tag-slovencina","16":"tag-slovensko","17":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116168970864022302","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/9587"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}