April 24, 2026
Spain’s media giant Telefónica has named Alfonso Gómez Palacio as its new CEO of virtual multichannel video program distributor Movistar Plus+, replacing Daniel Domenjó, who held the position for about one year. Palacio previous ran Telefónica’s Latin American operations, excluding Brazil.
Alfonso Gómez Palacio
During his brief tenure, Domenjó pushed Movistar into original content production, including The Beloved, starring Javier Bardem, and La Bola Negra, with Penélope Cruz, which were both selected for the Cannes Film Festival.
However, as of April, the Spanish streaming market remains dominated by a few global giants and one major local player. Netflix remains the overall leader with 8.7 million paid subscribers, while Prime Video, with 3 million subs, frequently leads in terms of total household penetration due to its integration with the Amazon Prime shopping membership.
Netflix made news last year when it pledged to spend $1.2 billion in local Spanish content production through 2028.
Movistar Plus+ ended its most-recent fiscal period with about 3.8 million combined premium TV/SVOD subscribers.
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