Madrid, May 22 nd, 2026.- After 7 years, the Star Wars universe has returned to theaters on May 21 with the highly anticipated film“The Mandalorianand Grogu”.
Star Wars has created an experiential campaign worthy of one of themost iconic universes in cinema. In collaboration with Havas Creative, they havedeveloped an innovative outdoor advertising activation in which classic street advertising panels featuring the official film poster float in the middleof thestreet as if Grogu were using the Force to make them levitate.
The campaign could be experienced on May 18 and 19 at different emblematic locations in Madrid such as Cibeles, Alonso Martínez, CalleAlcaláand Fuencarral.
Thousands of fans were able to feel the most recognizable power of theStar Wars universe: the Force—an invisible energy that grants the abilitytomove and levitate objects to those who possess it.
The technological development of the installation, carried out by Andtonic, has represented a major technical and creative challenge. Its operation is basedon a complex magnetic levitation system capable of keeping a large structuresuspended under real outdoor conditions.