Olivia Rodrigo For Spotify’s Jersey Swap
Spotify
On May 10, 2026, Olivia Rodrigo took over FC Barcelona’s stadium in partnership with Spotify. Like any Olivia Rodrigo concert, the night was filled with the kind of emotion that has come to define her music: teenage heartbreak, female angst, and thousands of fans screaming every lyric back to her. Only this time, it unfolded inside a stadium that felt more like an ancient colosseum than a traditional concert venue.
But this was not just another stop on the “Deja Vu” singer’s tour schedule. The performance marked the latest edition of FC Barcelona’s annual jersey swap collaboration with Spotify, an ongoing project where music, football, and fashion collide through one limited-edition kit.
BARCELONA, SPAIN – MAY 10: A close-up of the Barcelona shirt featuring Olivia Rodrigo’s logo during the LaLiga EA Sports match between FC Barcelona and Real Madrid CF at Spotify Camp Nou on May 10, 2026 in Barcelona, Spain. (Photo by Eric Alonso/Getty Images)
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“Music is a massive part of football culture, from determining what people wear at games to bands performing and players themselves having huge musical interests,” says Marc Hazan, Spotify’s Vice President of Marketing. “Music is a big part of game day.”
That connection is exactly what the collaboration tries to capture. Each year, Spotify partners with FC Barcelona for one major match, this season, the La Liga finals, temporarily replacing the streaming platform’s logo on the club’s jersey with the branding of an artist who defines the cultural moment. The result feels less like merch and more like honoring a specific era in music and sports.
This year’s kit was unmistakably Rodrigo. The club’s traditional blue-and-red blaugrana stripes were reworked with soft purple and pink undertones, colors closely tied to the singer’s visual world, most commonly seen during her Guts era. Across the chest, Spotify’s logo was replaced with Rodrigo’s signature “OR” emblem, redesigned with butterfly motifs in a yellow print. And small Easter’s eggs connected to her upcoming album were also woven throughout the design and additional merch that wasn’t seen solely on the kits, but on Nike hoodies, shirts, etc.
FC Barcelona Museum
Spotify/ Barcelona Museum
Now in its fourth year, the jersey swap series has previously featured artists including Karol G, Rosalía, Ed Sheeran, and Travis Scott. But beyond the collaborations themselves, the project taps into something larger: the football jersey’s evolution from sports uniform into cultural object. Long before Spotify entered the picture, the FC Barcelona kit had already become a canvas for identity and the spirit of whatever era it existed in.
18th Century Jersey
Founded in 1899 by a group of Swiss, Catalan, German, and English footballers, FC Barcelona played its first friendly match on December 8th of that same year, and thus the club was born. Like most football kits of the era, Barcelona’s earliest uniforms were simple: heavy wool shirts with button-down collars, designed more for function than fashion. But even then, the foundations of the club’s visual identity were already taking shape. The now-iconic claret-and-blue colors, known today as blaugrana, were reportedly inspired by the rugby uniforms worn at the school attended by the Witty brothers, two of the club’s early players, who were acknowledged as organizing some of the earliest matches. They were noted as being enamored by the colorway, and allegedly pushed for the colorway to represent the club.
The Original team of FC Barcelona
FC Barcelona
The original design featured the colors split into halves, unlike what we know now as the well-known vertical stripes. Early versions of the shirt experimented with blended tones of deep red and blue, complete with contrasting collars and cuffs, all stitched onto simple button-down tops bearing the club’s original crest across the chest.
2-halved Barcelona Jersey
FC Barcelona
By the early 1900s, the half-and-half design had fully evolved into the striped blaugrana kit now synonymous with Barcelona. The silhouette remained rooted in the style of the time: a long-sleeved wool shirts with lace-up collars tied neatly at the neckline .
Early 1990s
This was also the moment FC Barcelona began pushing toward a more modern football aesthetic, most notably by cutting the sleeves shorter and moving away from the heavier, traditional silhouettes that had defined earlier kits. The home jersey featured dark red and blue stripes paired with a solid blue collar, while subtle Meyba detailing ran down the shoulders for a sleeker, more contemporary feel for its time.
1991 Barcelona Jersey
FC Barcelona
The away kit offered a softer contrast: a light blue jersey marked by two singular red-and-blue stripes running vertically along the right side. Like the home shirt, it carried the same structured collar and shoulder detailing, creating a sense of cohesion between the two designs. The stripes themselves were textured with a ribbed effect, where thinner tonal lines sat inside the larger bands, adding dimension and movement to what could have otherwise been a simple pattern.
Late 1990s – Kappa Mania
By the late 1990s, when Kappa took over FC Barcelona’s kits, the jersey entered a new era entirely, It one driven by logo mania and the growing influence of sportswear branding. Kappa’s fingerprints were everywhere. The shirts became larger, baggier, and more overtly styled, with embossed Kappa logos woven throughout the design in a way that felt distinctly late-’90s.
The home shirt reworked Barcelona’s classic stripes, placing two thick blue bands down the center of the jersey, framed by red stripes on either side. This time, the club abandoned the traditional collar altogether for a cleaner, more modern silhouette, a circle collar. Subtle Kappa and Barca detailing was embedded directly into the red stripes, turning branding itself into part of the pattern.
0704 Kappa Vintage FC Barcelona 94/95 Away Jersey
Paul’s Fan Shop
The away kit marked an even bigger shift. Barcelona returned to orange for the first time since the Meyba era in 1991, introducing a bright orange jersey cut through with a thick blue stripe down the center for Catalonian pride. Thinner blue striping ran along the sleeves, while black, used for the first time on a Barcelona shirt, appeared in narrow parallel lines beside the center stripe and through Kappa’s signature sleeve taping.
Nike’s Takeover
Barcelona Jersey early 2000s
Ultra Football
After six years under Kappa, Barcelona entered yet another transformative era when Nike became the club’s kit manufacturer. Nike reshaped nearly everything: the fit, the color palette, and even the overall silhouette of the shirt.
In the early aughts, the redesign mirrored the instability surrounding the club itself, it was a period marked by internal chaos, shifting leadership, and the beginning of a new era led by Lionel Messi. Barcelona fully abandoned the fold-over collar and introduced mid-length sleeves that felt sleeker and more athletic than previous designs.
The away jersey saw one of the biggest departures in club history with the introduction of silver for the first time. Blue and red panels under the arms kept traces of the club’s blaugrana identity intact, even within the more futuristic palette and shinier finishes. Nike also introduced a third kit that season: a bright orange shirt with a thick blue stripe stretched horizontally across the chest.
Mid 2000s
By the mid-2000s, Nike had fully stripped back many of the older design elements that once defined football shirts. Gone were the fold-over collars, heavy textures, embossed logos, and oversized detailing of the previous decade. In their place came what is now recognized as the modern football kit: lightweight, streamlined, and performance-driven, made from shiny polyester blends that reflected stadium lights on the pitch.
Ronaldinho for FC Barcelona
House Of Heat
The 2005-06 FC Barcelona home jersey introduced thinner red-and-blue stripes for the first time in the club’s history, giving the shirt a sleeker and more athletic feel. The Nike swoosh sat slightly higher on the chest than the Barcelona crest, continuing the visual structure seen in earlier seasons with the brand’s T90 template kits.
Nike also pushed Barcelona further into experimentation with the club’s away kits. That same season marked the first time Barcelona wore a fluorescent green away jersey, which was a sharp departure from the club’s traditional palette and a sign of where football design was heading in the 2000s with expirementation.
Memorable Jersey Swaps Drake’s Jersey Swap
Drake’s Jersey Swap
CBC
For the first time in the club’s history, Spotify introduced the concept of the jersey swap with Drake front and center. The initiative was created as a way to carve out space for cultural storytelling, connecting artists, football, and overlapping fanbases through the jersey itself.
The collaboration marked a major shift for FC Barcelona: for the first time ever, the club replaced its primary sponsor logo with an artist’s branding. Instead of Spotify’s signature green icon sitting across the chest, Barcelona wore Drake’s OVO owl logo, commemorating the rapper becoming the first artist in Spotify history to surpass 50 billion streams on the platform.
Rosalia’s Jersey Swap
In 2023, Rosalía became the next artist to receive the jersey swap treatment, with the collaboration paying tribute to the massive success of her album Motomami. According to Spotify, Rosalía had recently become the most-streamed Spanish artist in the world, while Motomami had surpassed 1.8 billion streams on the platform.
BARCELONA, SPAIN – MARCH 25: Detailed picture of the logo of Spanish Singer-Songwriter, Rosalia on the match t-shirt during the Finetwork Liga F match between FC Barcelona and Real Madrid Femenino at Estadi Johan Cruyff on March 25, 2023 in Barcelona, Spain. (Photo by Eric Alonso/Getty Images)
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The limited-edition design arrived in two versions and kept FC Barcelona’s signature red-and-blue stripes, though the pattern appeared partially faded and fragmented across the shirt. In place of Spotify’s logo sat Rosalía’s “Motomami” emblem, stamped three times across the chest in black lettering.
Travis Scott’s Jersey Swap
BARCELONA, SPAIN – MAY 11: Lamine Yamal of FC Barcelona looks on wearing a Cactus Jack by Travis Scott branding match shirt during the LaLiga match between FC Barcelona and Real Madrid CF at Estadi Olimpic Lluis Companys on May 11, 2025 in Barcelona, Spain. (Photo by David Ramos/Getty Images)
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Then came Travis Scott’s takeover. Unlike earlier collaborations, Scott did not simply place his branding onto a standard Barcelona kit, he reshaped the entire visual identity of the jersey. Released in 2025, the design stripped the shirt down to just two stripes, one red and one blue, both made in darker tones than Barcelona’s usual palette.
Scott’s Cactus Jack logo replaced the Spotify sponsor at the center of the shirt, appearing in a rough handwritten script alongside his signature scribbled face motif, both printed in Barcelona’s iconic gold, similar to the chest.