As the Bulletin has been reporting the British holiday market is performing best in Spain and the Balearics this season, so much so, they look set to save the season according to industry sources.
And holiday bookings for the Balearics have risen by 36.3 per cent over the past seven days compared with the same period in 2025, and by 3.8 per cent compared with the previous week, according to figures published on Monday by the booking platform Travelgate.
The Balearics remain Spain’s third most popular destination, accounting for 16.1 per cent of all bookings made last week, behind Catalonia (20.7 per cent) and Andalusia (17.4 per cent). Twenty per cent of bookings made in the last week were made between one and two months in advance of the holiday, 19.6 per cent between 15 days and one month in advance, and 12.7 per cent fell into the ‘last-minute’ category, comprising bookings made 24 hours before or on the same day as the start of the trip.
Of the bookings recorded, 56.1 per cent were made by couples, and just over half of travellers (54.6 per cent) booked stays of between two and five nights. As for source markets, Spanish travellers lead the way with 41.1 per cent of all tourist bookings made during the week, followed by British travellers (25.5 per cent), Germans (5.4 per cent), French travellers (3.3 per cent) and Chinese travellers (2.7 per cent).
British tourism in the Balearic Islands is experiencing a major surge in 2026, officially overtaking pre-pandemic levels and cementing the UK as the foundational market keeping the local summer season afloat. Despite localized anti-tourism protests and rising prices on the islands, British arrivals continue to break records, contrasting with a noticeable decline in visitors from Germany, the region’s other traditional heavy-hitter