PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target
The campaign marks the first HoldCo adoption of agentic advertising in Spain, combining autonomous AI with direct access…
Telefónica reaches Level 4 AN in 12 use cases across Brazil, Germany, Spain
The operator set up its Autonomous Network Journey programme to execute its AN strategy in 2021 and says…
Telefónica Tech Transfers Mexico, Andean Ops to hiberus
Telefónica Tech, the digital services arm of Spain’s Telefónica Group, has agreed to transfer its cybersecurity and cloud…
Telefónica Tech Transfers LATAM Operations to Hiberus
Telefónica Tech, the digital services arm of Spain’s Telefónica Group, reported it would transfer its cybersecurity and cloud…