A list designed for professionals, managers, and people interested in better understanding how organizations innovate and grow in complex environments.<\/p>\n
Shoe Dog, by Phil Knight \u2013 Innovation, entrepreneurship, and team culture<\/p>\n
In this autobiography, Phil Knight, co-founder of Nike, recounts how the company was born in 1964 under the name Blue Ribbon Sports and how it managed to become one of the most recognized sports brands in the world. The book offers an honest view of entrepreneurship, marked by risky decisions, mistakes, and constant learning.<\/p>\n
Recommended by: Carlos Cendra, Scouting & Investment Lead of Corporate Innovation at Mapfre.<\/p>\n
\u201cThe book includes the financial, legal, and personal obstacles that the author faced while building the company, highlighting team culture as a key factor. Highly recommended for those interested in entrepreneurship and the real stories behind major brands.\u201d<\/p>\n
Thinking, Fast and Slow, by Daniel Kahneman \u2013 Psychology of thought and decision-making<\/p>\n
This fundamental book explores how our mind works based on two thought systems: a quick and intuitive one, and a slower and more reflective one. Daniel Kahneman, Nobel Prize winner, combines psychology and behavioral economics to explain why we make irrational decisions and how cognitive biases influence our judgment.<\/p>\n
Recommended by: B\u00e1rbara Fern\u00e1ndez, Deputy Director of Corporate Innovation at Mapfre.<\/p>\n
\u201cIt is an ideal read for those interested in psychology, business, and decision-making. It uses clear language and everyday examples, which makes it a book with many practical applications both professionally and personally.\u201d<\/p>\n
Disrupt Yourself, by Jay Samit \u2013 Personal innovation and professional transformation<\/p>\n
In Disrupt Yourself, Jay Samit explains how the innovation strategies used by companies can also be applied at the individual level. The book offers a practical look at how to reinvent oneself professionally, identify opportunities, and evolve without necessarily relying on external financing.<\/p>\n
Recommended by: Esther Gonz\u00e1lez, expert in Corporate Innovation at Mapfre.<\/p>\n
\u201cIt helps identify the weak links in the personal value chain and transform them to evolve professionally, from how to better channel energy to how to improve the quality and focus of work.\u201d<\/p>\n
Open, by Andre Agassi \u2013 Resilience, pressure, and continuous learning<\/p>\n
Written by J.R. Moehringer, this autobiography covers the life of Andre Agassi, from his childhood to his success as a professional tennis player. Beyond sports, the book reflects on discipline, external pressure, resilience, and emotional management.<\/p>\n
Recommended by: Alessio Beninati, Innovation Manager in Corporate Innovation at Mapfre.<\/p>\n
\u201cIt is an inspiring story for those facing great challenges. It shows that success depends not only on talent or work, but also on the ability to be resilient and stay determined.\u201d<\/p>\n
The Art of Innovation, by Tom Kelley \u2013 Design-thinking and innovative culture<\/p>\n
This book explores how IDEO\u2014one of the world\u2019s most influential design firms\u2014operates, and how its approach to creativity and problem-solving has led to iconic innovations such as the Apple mouse. Tom Kelley explains the principles of a creative culture built on design-thinking, collaboration, and experimentation.<\/p>\n
Recommended by: Jos\u00e9 Mar\u00eda Cancer, General Manager of CESVIMAP.<\/p>\n
\u201cA highly recommended read to understand how a company with a deeply innovative culture works. Moreover, some of his anecdotes are especially funny and inspiring.\u201d<\/p>\n
Creative Construction: The DNA of Sustained Innovation, by Gary P. Pisano \u2013 Innovation in large companies<\/p>\n
This book challenges the idea that only startups can innovate. Gary P. Pisano demonstrates, based on his research with large corporations and growing companies, how scale can become a competitive advantage if innovation processes are well managed.<\/p>\n
Recommended by: Daniel Almod\u00f3var, Innovation Delivery Manager in Corporate Innovation at Mapfre.<\/p>\n
\u201cLarge companies cannot operate like startups. They need to balance innovation with existing business management, which requires specific management approaches and practices.\u201d<\/p>\n
How to Detect Lies, by Paul Ekman \u2013 Communication, emotions, and human behavior<\/p>\n
In this book, psychologist Paul Ekman analyzes how facial micro-expressions, body language, and certain speech patterns can reveal hidden emotions and possible deception. A useful read to improve interpersonal understanding.<\/p>\n
Recommended by: \u00c1ngel Mart\u00ednez, expert in Corporate Innovation at Mapfre.<\/p>\n
\u201cIt explains in a simple way and with examples how to identify signs of deception. It helps you to read people better and understand what they really want to communicate.\u201d<\/p>\n
Bonus track: The Social Network, by David Fincher \u2013 Entrepreneurship, technology, and ethical dilemmas<\/p>\n
This film narrates the origin of Facebook and the rise of Mark Zuckerberg, focusing on personal relationships, legal agreements, and conflicts that arise in the creation of technology companies.<\/p>\n
Recommended by: Paloma Casero, member of the Corporate Innovation team at Mapfre.<\/p>\n
\u201cBeyond social networks, it is a lesson about the importance of agreements from the start of any project and about how vision and execution can overcome adversity, although often at a high personal cost.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A list designed for professionals, managers, and people interested in better understanding how organizations innovate and grow in…\n","protected":false},"author":2,"featured_media":10762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[214,167,215],"class_list":["post-10761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mapfre","tag-destacados-actualidad-en-innovacion","tag-mapfre","tag-moi"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/10761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=10761"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/10761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/10762"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=10761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=10761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=10761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}