\u201cThis certification encourages us to delve deeper into those initiatives that support the development, well-being, and engagement of our team, which is our greatest strength,\u201d said Paul G. Tobin, global head of Talent and Culture at BBVA.<\/p>\n
The certification demonstrates the bank\u2019s ability to create a high-performance workplace through data-driven people strategies, independent validation, and a clear focus on practices that drive business performance, employee engagement, and growth. This year\u2019s certification, which recognizes the bank as a benchmark in talent management in Spain<\/a>, highlights BBVA\u2019s strengths in areas such as career development, talent acquisition, learning and training, people strategy, leadership, and work environment. The bank has also made significant progress in areas such as digitalization and onboarding initiatives.<\/p>\n Throughout 2025, BBVA strengthened its people management strategy with initiatives focused on talent development, well-being, and cultural transformation. The bank also made a qualitative leap in innovation with the widespread adoption of artificial intelligence<\/a> in its day-to-day operations. Moreover, BBVA continued to promote lifelong learning and reskilling programs, as well as diversity policies<\/a>, focusing on responsible leadership and employee experience. These initiatives are aligned with the goal of building an innovative and collaborative work environment that supports BBVA\u2019s purpose of supporting its clients’ drive to go further.<\/p>\n