{"id":13409,"date":"2026-04-28T16:50:23","date_gmt":"2026-04-28T16:50:23","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/13409\/"},"modified":"2026-04-28T16:50:23","modified_gmt":"2026-04-28T16:50:23","slug":"kpmg-advises-carrefour-on-exclusive-insurance-distribution-agreement-with-mapfre-in-spain","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/13409\/","title":{"rendered":"KPMG Advises Carrefour on Exclusive Insurance Distribution Agreement with Mapfre in Spain"},"content":{"rendered":"<p>                        <a href=\"https:\/\/capital-riesgo.es\/en\/articles\/kpmg-advises-carrefour-on-exclusive-insurance-distribution-agreement-with-mapfre-in-spain\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" style=\"vertical-align: top\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/04\/19270kpmg_mapfre_carrefour.jpg\"\/><\/a><\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t The Financial Sector M&amp;A team at <a href=\"https:\/\/kpmg.com\/es\/es.html\" target=\"_blank\" rel=\"nofollow noopener\">KPMG<\/a> has advised Carrefour on the signing of an exclusive insurance distribution agreement with MAPFRE in Spain, marking a milestone in the integration of retail and insurance in the Spanish market.&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t This partnership combines Carrefour\u2019s commercial reach with MAPFRE\u2019s insurance expertise, enabling Carrefour to offer more personalized insurance products, providing a closer and more effective protection proposition that delivers peace of mind, simplicity, and tangible savings on shopping. For its part, MAPFRE will expand its distribution network, making a comprehensive insurance offering available to Carrefour customers as well as the over 10.5 million members of Carrefour\u2019s loyalty program.&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t The cornerstone of this collaboration is the integration of Carrefour\u2019s savings ecosystem with MAPFRE\u2019s protection ecosystem. From now on, customers who purchase or renew policies (home, auto, health, life, and funeral insurance, among others) through the enabled channels (digital, in-store, and phone) will be rewarded with direct accumulations in their ChequeAhorro for future purchases. This model turns spending on protection into immediate purchasing power, reinforcing both companies\u2019 positioning as allies of the family budget.&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t The agreement was signed by Elena Sanz, CEO of MAPFRE Iberia, and Elodie Perthuisot, CEO of Carrefour Spain.&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t Elena Sanz, CEO of MAPFRE Iberia, stated: \u201cThis agreement significantly strengthens our reach and distribution capabilities in partnership with a top-tier company. Moreover, it fully complements all our existing distribution channels, maximizing value creation for both companies.\u201d&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t Elodie Perthuisot, CEO of Carrefour Spain, added: \u201cThis agreement goes beyond a simple partnership: it is transforming the insurance sector in retail, offering customers personalized savings that simplify and enhance their shopping experience.\u201d&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t Through this agreement, MAPFRE and Carrefour combine the reach and proximity of both companies\u2019 networks with their financial strength and expertise, ensuring access to innovative products with a service focused on excellence.&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t About MAPFRE&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t MAPFRE is the leading Spanish insurer globally. In Spain, it serves 7.4 million clients, has around 11,000 employees, and operates over 3,000 offices nationwide. .&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t About Carrefour Spain&#13;\n<\/p>\n<p style=\"text-align: justify;\">&#13;<br \/>\n\t Carrefour Spain is an omnichannel, multi-format, and multi-brand company, managing 204 hypermarkets, 162 Carrefour Market supermarkets, 1,161 Carrefour Express stores, and 70 Supeco stores, in addition to its online commerce channel&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; The Financial Sector M&amp;A team at KPMG has advised Carrefour on the signing of an exclusive insurance&hellip;\n","protected":false},"author":2,"featured_media":13410,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[8072,8073,167],"class_list":{"0":"post-13409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mapfre","8":"tag-carrefour","9":"tag-kpmg","10":"tag-mapfre"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/13409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=13409"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/13409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/13410"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=13409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=13409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=13409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}