{"id":1359,"date":"2026-04-11T08:47:55","date_gmt":"2026-04-11T08:47:55","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/1359\/"},"modified":"2026-04-11T08:47:55","modified_gmt":"2026-04-11T08:47:55","slug":"banco-santander-s-a-san-upgraded-as-kepler-revamps-valuation-methodology","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/1359\/","title":{"rendered":"Banco Santander, S.A. (SAN) Upgraded as Kepler Revamps Valuation Methodology"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">Banco Santander, S.A. (NYSE:<a href=\"https:\/\/finance.yahoo.com\/quote\/STD\" data-ylk=\"slk:SAN;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;SAN&quot;}\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">SAN<\/a>) is among the <a href=\"https:\/\/www.insidermonkey.com\/blog\/11-most-profitable-financial-stocks-to-invest-in-1680840\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:most profitable financial stocks to invest in;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;most profitable financial stocks to invest in&quot;}\" class=\"link \">most profitable financial stocks to invest in<\/a>. On January 13, Kepler Cheuvreux upgraded Banco Santander, S.A. (NYSE:SAN) to Buy from Hold and substantially lifted the price target from EUR8.81 to EUR12.40. The firm associates this positive stance with an updated methodology that more accurately reflects technology\u2019s impact on the bank\u2019s valuation, which it believes was previously underestimated. Having said this, the firm now forecasts a 20% Return on Tangible Equity (RoTE) for the company by 2029.<\/p>\n<p class=\"yf-1fy9kyt\">For the 2025-26 financial period, Kepler Cheuvreux expects EUR12.4 billion in share buybacks, surpassing the bank\u2019s initial target by an impressive 25%. Thus, through this uplift, the firm now fully accounts for the investment case, addressing what was previously described as a stretching gap between the earlier price target and the stock\u2019s price.<\/p>\n<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/04\/ee93ec36adea917762d2451e5361168a.jpeg\" alt=\"Financial Advisor\" loading=\"eager\" height=\"663\" width=\"960\" class=\"yf-lglytj  loaded\"\/> Financial Advisor      <\/p>\n<p class=\"yf-1fy9kyt\">Pixabay\/Public Domain<\/p>\n<p class=\"yf-1fy9kyt\">Overall, Banco Santander, S.A. (NYSE:SAN) is a consensus Buy, with 82% of the analysts covering the stock bullish and the remaining 18% holding a cautious view. While the consensus 1-year median price target implies 4.01% upside, the highest and lowest estimates imply 17.28% upside and 20.73% downside, respectively.<\/p>\n<p class=\"yf-1fy9kyt\">Banco Santander, S.A. (NYSE:SAN), headquartered in Madrid, Spain, is a provider of a diverse range of financial products and services to individuals, enterprises, and corporations. Incorporated in 1856, the company operates through five segments, including Retail &amp; Commercial Banking, Wealth Management &amp; Insurance, and Payments.<\/p>\n<p class=\"yf-1fy9kyt\">While we acknowledge the potential of SAN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you&#8217;re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the<a href=\"https:\/\/www.insidermonkey.com\/blog\/three-megatrends-one-overlooked-stock-massive-upside-1548959\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:best short-term AI stock;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;best short-term AI stock&quot;}\" class=\"link \"> best short-term AI stock<\/a>.<\/p>\n<p class=\"yf-1fy9kyt\">READ NEXT: <a href=\"https:\/\/www.insidermonkey.com\/blog\/the-best-and-worst-dow-stocks-for-the-next-12-months-1520028\/?singlepage=1\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Best and Worst Dow Stocks for the Next 12 Months;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;The Best and Worst Dow Stocks for the Next 12 Months&quot;}\" class=\"link \">The Best and Worst Dow Stocks for the Next 12 Months<\/a> and <a href=\"https:\/\/www.insidermonkey.com\/blog\/10-unstoppable-stocks-that-could-double-your-money-1500171\/?singlepage=1\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:10 Unstoppable Stocks That Could Double Your Money;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;10 Unstoppable Stocks That Could Double Your Money&quot;}\" class=\"link \">10 Unstoppable Stocks That Could Double Your Money<\/a>.<\/p>\n<p class=\"yf-1fy9kyt\">Disclosure: None.<\/p>\n","protected":false},"excerpt":{"rendered":"Banco Santander, S.A. (NYSE:SAN) is among the most profitable financial stocks to invest in. On January 13, Kepler&hellip;\n","protected":false},"author":2,"featured_media":1360,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[144,1189,1188,1190],"class_list":{"0":"post-1359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-banco-santander","8":"tag-banco-santander","9":"tag-financial-products","10":"tag-kepler-cheuvreux","11":"tag-target"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/1359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=1359"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/1359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/1360"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=1359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=1359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}