{"id":15030,"date":"2026-05-01T06:48:11","date_gmt":"2026-05-01T06:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/15030\/"},"modified":"2026-05-01T06:48:11","modified_gmt":"2026-05-01T06:48:11","slug":"blue-velvet-takes-over-el-departamentos-madrid-store","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/15030\/","title":{"rendered":"blue velvet takes over el departamento\u2019s madrid store"},"content":{"rendered":"<p>el departamento stages cinematic interior within flagship store<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.designboom.com\/tag\/el-departamento\/\" rel=\"nofollow noopener\" target=\"_blank\">El Departamento<\/a> completes the Lady Pipa <a href=\"https:\/\/www.designboom.com\/tag\/retail-interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">flagship store<\/a> in <a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-spain\/\" rel=\"nofollow noopener\" target=\"_blank\">Madrid<\/a>, located on Calle Lagasca in the Salamanca district. The 106 sqm retail space reinterprets conventional store layouts through a scenographic approach that integrates <a href=\"https:\/\/www.designboom.com\/interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">interior<\/a> architecture with cinematic references. The concept, titled Soir\u00e9e Dreams, structures the space as a sequence of environments where retail, atmosphere, and narrative are closely linked.<\/p>\n<p>\u00a0<\/p>\n<p>The design draws on visual references associated with the work of <a href=\"https:\/\/www.designboom.com\/tag\/david-lynch\/\" rel=\"nofollow noopener\" target=\"_blank\">David Lynch<\/a>, particularly in its use of contrast, reflection, and spatial ambiguity. Upon entry, a metallic wall-mounted telephone introduces the spatial narrative, accompanied by a neon sign displaying the brand\u2019s statement. These elements establish a transition from the street into a controlled interior environment.<\/p>\n<p>\u00a0<\/p>\n<p>Material and surface treatments define the spatial continuity. A blue, water-effect floor extends across the store, paired with walls finished in matching limewash, forming a continuous envelope. The central counter, positioned as a focal element, is constructed from backlit corrugated glass blocks and topped with a suspended brushed aluminum light fixture.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"mirrored arches and velvet textures take over el departamento\u2019s flagship store in madrid - 1\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/05\/el-departamento-designs-lady-pipas-new-flagship-store-in-madrid-a-dreamlike-atmosphere-welcomes-you-.jpeg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>all images by <a href=\"https:\/\/sergiopradana.info\/\" target=\"_blank\" rel=\"noopener nofollow\">Sergio Pradana<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>velvet, faux fur, and glass compose lady pipa\u2019s layered landscape<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.eldepartamento.net\/\" target=\"_blank\" rel=\"noopener nofollow\">Studio<\/a> El Departamento organizes display areas through a combination of reflective and textured elements. Three mirrored arches frame the main retail zone, amplifying spatial depth and visual layering. Garments are presented against a backdrop clad in silver-toned faux fur, while footwear is arranged within recessed niches lined with contrasting pink and blue velvet.<\/p>\n<p>\u00a0<\/p>\n<p>The fitting room area is conceived as a distinct spatial condition within the store. It is defined by gradient silk curtains that enclose the perimeter and illuminated mirrors that reference traditional dressing rooms. A Murano glass chandelier is suspended centrally, acting as a visual anchor within the space. Seating elements, including chrome stools and velvet poufs, complete the arrangement.<\/p>\n<p>\u00a0<\/p>\n<p>A secondary level houses \u2018L\u2019Atelier,\u2019 an event-oriented space with a more contained material palette. The floor is finished in green carpeting, while the walls are clad in dark wood veneer, creating a more enclosed and subdued environment. This lower level extends the program beyond retail, accommodating private events and brand-related activities.<\/p>\n<p><img decoding=\"async\" class=\" lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento designs lady pipas new flagship store in madrid a dreamlike atmosphere welcomes you to the ultimate soiree 8\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/05\/1777618090_788_el-departamento-designs-lady-pipas-new-flagship-store-in-madrid-a-dreamlike-atmosphere-welcomes-you-.jpeg\" loading=\"lazy\"\/><\/p>\n<p><img decoding=\"async\" class=\" lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento designs lady pipas new flagship store in madrid a dreamlike atmosphere welcomes you to the ultimate soiree 6\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/05\/1777618091_571_el-departamento-designs-lady-pipas-new-flagship-store-in-madrid-a-dreamlike-atmosphere-welcomes-you-.jpeg\" loading=\"lazy\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"el departamento stages cinematic interior within flagship store \u00a0 El Departamento completes the Lady Pipa flagship store in&hellip;\n","protected":false},"author":2,"featured_media":15031,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7939,8787,8788,82,8789],"class_list":["post-15030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-madrid","tag-architecture-in-spain","tag-el-departamento","tag-interiors","tag-madrid","tag-retail-interiors"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/15030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=15030"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/15030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/15031"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=15030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=15030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=15030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}