Spotify will bring one of the most prominent voices in contemporary music to the Bar\u00e7a shirt for the upcoming Cl\u00e1sico on May 10, the biggest stage in world football. The chosen artist is multi-Grammy winner and global superstar Olivia Rodrigo, one of the most celebrated pop singers of her generation, with over 50 million listeners a month on Spotify and nine songs in the Spotify Billions Club -the select group of tracks with over one billion streams.<\/p>\n
With this global branding initiative, set to reach a massive audience, Olivia will become the youngest artist ever to appear on the FC Barcelona shirt as part of the agreement between FC Barcelona and Spotify. The event also comes just weeks before the release of her third studio album, scheduled for June 12, titled ‘you seem pretty sad for a girl so in love’.<\/p>\n
A few days before El Cl\u00e1sico, the honour of debuting the logo on the blaugrana kit will go to the women\u2019s team, on May 6 in their Liga F match against Levante UD.<\/p>\n
Concert for \u201cLivies\u201d in Barcelona<\/p>\n
To turn this logo change into a full musical event, as previously seen with Travis Scott, Spotify will bring Olivia Rodrigo to Barcelona for a special performance on the night of May 8 at an iconic city location transformed into a music venue. This private concert will be exclusively for her fans, known as \u201cLivies\u201d, who will receive invitations from Spotify based on their listening activity on the world\u2019s most popular streaming platform.<\/p>\n
Four years after the start of its collaboration with FC Barcelona, Spotify has turned these logo changes into one of the most eagerly awaited moments of the year. This time, it carries added symbolic significance, as El Cl\u00e1sico returns to the Spotify Camp Nou for the first time since it opened after redevelopment.<\/p>\n
Olivia Rodrigo follows in the footsteps of Ed Sheeran, Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosal\u00eda and Drake, who have previously featured on the front of the Bar\u00e7a shirt.<\/p>\n
Limited-edition shirts and lifestyle collection\u00a0<\/p>\n
As usual, exclusive editions of the match shirt will go on sale from Friday the 1st at Bar\u00e7a Stores, the club\u2019s e-commerce platform <\/a>and the Nike store on Passeig de Gr\u00e0cia in Barcelona and SNKRS.<\/p>\n One limited edition includes 1,899 Match-quality shirts. Another, more exclusive version is limited to just 22 Match-quality shirts, signed by the starting players from both matches, El Cl\u00e1sico and the Liga F fixture. An additional 11 shirts, signed by Olivia Rodrigo, will also be available.<\/p>\n The lifestyle collection, inspired by the artist\u2019s visual universe, includes a T-shirt, crewneck sweatshirt, hoodie, hat, scarf, mug, sticker pack and tote bag. This collection will also go on sale on Friday the 1st at Bar\u00e7a Stores and on the club\u2019s online outlet.<\/p>\n