The report underscores the rapid evolution in digital banking as established lenders intensify their efforts to close the gap with fintech challengers. \u201cMany incumbent banks have caught up with neobanks\u201d and now contend directly with them in innovation and customer experience, Euromoney observes. Among these frontrunners, BBVA is singled out as a model of digital leadership within global retail banking.<\/p>\n
BBVA\u2019s commitment to digital transformation runs throughout the organization, the report notes, with the bank demonstrating an ability to innovate across multiple markets. Recent initiatives, such as its used vehicle online marketplace in Mexico and the Energy Advisor tool in Spain, exemplify its continued embrace of new technologies. This innovative drive extends to new solutions for customer service, fraud prevention, and financial health.<\/p>\n
These initiatives illustrate how BBVA\u2019s digital services are setting it apart in a competitive market. In Mexico, the bank launched a digital platform for buying and selling used cars in December 2024. This service has quickly become a market benchmark, providing a secure environment for transactions between individuals and incorporating financing as well as physical, mechanical, and legal inspection services, all within a single digital platform.<\/p>\n
In Spain, BBVA\u2019s Energy Advisor, integrated into the bank\u2019s app, enables customers to monitor energy consumption and cut costs, while encouraging sustainable habits and delivering tailored financial advice. According to Euromoney, both projects exemplify how BBVA has woven digitalization into customers\u2019 everyday lives, extending well beyond conventional banking services.<\/p>\n
BBVA\u2019s push to modernize is evident in its digital metrics. The share of customers acquired through digital channels rose from 21 percent in 2019 to 66 percent in 2025. The bank also delivered strong results in new client growth, attracting 8.7 million new customers in the first nine months of 2025, as well as driving higher levels of digital engagement.<\/p>\n
BBVA underscores its commitment to security through the adoption of behavioral biometrics, which leverage analysis of writing and swiping patterns to identify potential fraud or identity theft. This advanced approach enhances protection for its digital banking clients.<\/p>\n
On the financial inclusion front, Euromoney draws attention to BBVA\u2019s expansion of the agent banking model in Mexico. By bringing financial services to communities lacking access to traditional bank branches, the bank is helping to broaden participation in the formal banking system.<\/p>\n
The report also highlights a range of digital tools BBVA has introduced to help customers control spending, plan budgets, and save, all through the bank\u2019s app. These offerings reinforce BBVA\u2019s dedication to improving financial education and the overall financial well-being of its users. Features that encourage responsible spending and healthy financial habits, the report notes, are increasingly sought after by consumers.<\/p>\n
BBVA\u2019s digital leadership further extends to the integration and deployment of artificial intelligence, which it uses to develop new products and enhance customer service.<\/p>\n
Euromoney concludes that the era when digital banking was synonymous with fintech newcomers has drawn to a close. Traditional players such as BBVA have proven that legacy institutions can combine scale and established systems with agility and innovation. The study forecasts that the next wave of disruption in banking will be led by those institutions that successfully blend trust, technology, and customer-centric ecosystems, an area in which BBVA has emerged as a clear leader.<\/p>\n
Digital expansion in Italy and Germany<\/p>\n
While Euromoney\u2019s study does not address it directly, BBVA\u2019s digital and technological capabilities have played a pivotal role in the Group\u2019s growth and its entry into new European markets.<\/p>\n