{"id":17880,"date":"2026-05-06T11:46:35","date_gmt":"2026-05-06T11:46:35","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/17880\/"},"modified":"2026-05-06T11:46:35","modified_gmt":"2026-05-06T11:46:35","slug":"telefonica-selects-ateme-for-new-cloud-native-vod-platform","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/17880\/","title":{"rendered":"Telef\u00f3nica Selects Ateme for New Cloud-Native VOD Platform"},"content":{"rendered":"

PARIS\u2014Ateme<\/a> said it has been working with Spain-based multinational telco Telef\u00f3nica to deploy a cloud-native media processing platform for next-generation video-on-demand (VOD) services. Built on Google Cloud Platform (GCP)<\/a>, the solution enables scalable, high-quality content delivery across Telef\u00f3nica\u2019s international operations, the companies reported.<\/p>\n

Using a cloud-native architecture, Ateme said that Telef\u00f3nica can now deliver its extensive VOD catalog, including 4K content, to a wide range of devices, from mobile screens to connected TVs, with improved agility and efficiency.<\/p>\n

<\/p>\n

\u201cFor us, this project is about more than technology\u2014it\u2019s about improving how we serve our audience,\u201d said Javier Lucendo de Gregorio, head of video processing and delivery at Telef\u00f3nica. \u201cThe new platform gives us the agility to launch services faster, ensure consistent quality across regions, and adapt more quickly to changing viewer behaviors.\u201d<\/p>\n

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Ateme noted that its platform, integrated with Google Cloud\u2019s infrastructure and AI services, is at the core of this effort. Ateme described the key benefits as follows:<\/p>\n

Cloud-Native Scalability: Powered by Ateme\u2019s platform on Google Cloud, the solution enables Telef\u00f3nica to dynamically scale resources in line with demand. This ensures consistent performance during high-traffic periods while optimizing costs during quieter times, leveraging the global reach and elasticity of the cloud.Multi-Affiliate Flexibility: A centralized architecture supports Telef\u00f3nica\u2019s regional affiliates, simplifying rollouts, updates, and service consistency across markets.AI-Enhanced Workflows: The deployment incorporates advanced capabilities such as audience-aware encoding, automated metadata tagging, and predictive demand analytics, driving greater personalization and operational efficiency.4K Multi-Screen Delivery: The platform ensures consistent 4K video delivery across mobile, desktop, and connected TV devices, regardless of bandwidth conditions – improving quality of experience and reducing viewer churn.<\/p>\n

\u201cThis deployment is a strong example of how we work closely with operators to address evolving video delivery needs,\u201d said Christophe Stigas, vice president of Southern Europe and MEA at Ateme. \u201cBy integrating our media processing platform on Google Cloud as part of Telef\u00f3nica\u2019s VOD architecture, we\u2019ve enabled dynamic resource scaling, 4K video delivery, and automated workflows\u2014all while simplifying operations across multiple markets.\u201d<\/p>\n

More information is available here<\/a>.<\/p>\n

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