{"id":18447,"date":"2026-05-07T07:24:03","date_gmt":"2026-05-07T07:24:03","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/18447\/"},"modified":"2026-05-07T07:24:03","modified_gmt":"2026-05-07T07:24:03","slug":"primark-to-invest-e85m-in-spain-and-portugal-for-new-stores-and-upgrades","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/18447\/","title":{"rendered":"Primark to invest \u20ac85m in Spain and Portugal for new stores and upgrades"},"content":{"rendered":"

Primark has announced that it will invest over \u20ac85 million (\u00a373.4m) across Spain and Portugal as it undertakes a programme of new store openings and upgrades \u2013 creating over 300 new retail jobs.<\/p>\n

\"\"\/<\/a><\/p>\n

In Spain, where Primark celebrates its 20th anniversary, \u20ac40 million (\u00a334.5m) will fund the refurbishment of eleven locations and a new store in Talavera de la Reina (Toledo). The new store will open in the coming months at the Los Alfares Shopping Centre and mark Primark\u2019s 68th store in Spain.<\/p>\n

The eleven refurbishments reflect Primark\u2019s strategy of reinvesting in its stores “to deliver best in-store experience for customers”. Improvements will include enhanced layouts, refreshed decor and a modern design in line with the latest store concept, as well as the introduction of self-service checkouts.<\/p>\n

\"\"<\/a><\/p>\n

\"\"\/<\/a><\/p>\n

In Portugal,\u00a0the retailer\u00a0will\u00a0invest \u20ac45 million (\u00a338.8m) to\u00a0open four new stores in\u00a0Porto, GAIA,\u00a0Castelo Branco,\u00a0and\u00a0Set\u00fabal, alongside\u00a0the\u00a0extension of its\u00a0popular\u00a0Forum Coimbra store.<\/p>\n

The investment marks\u00a0continued\u00a0growth in a market where the brand has been building its presence for the past 17 years. A highlight\u00a0will be\u00a0Primark\u2019s first high street store in Portugal,\u202flocated\u202fin the Palladium building on Rua de Santa Catarina, Porto\u2019s main shopping street.<\/p>\n

\"\"\/<\/a><\/p>\n

\"\"\/<\/a><\/p>\n

Carlos In\u00e1cio,\u00a0Director of Sales\u00a0of Primark Iberia, said: “This is a landmark moment for Primark in Iberia:\u00a0This investment\u00a0reflects our confidence in the region and our long-term commitment to both Spain and Portugal.<\/p>\n

“In Spain, as we celebrate 20 years since our first store, we\u2019re proud of the connection we\u2019ve built with our customers and communities. Our focus now is on investing in our existing stores to ensure we continue to deliver an exceptional shopping experience for many years to come.<\/p>\n

\"\"\/<\/a><\/p>\n

“In Portugal, where the brand continues to grow in popularity, we are building on recent momentum by expanding our footprint and reaching new locations.”<\/p>\n

Last month, Primark owner Associated British Foods (ABF) revealed plans to spin off its Primark retail business, breaking up one of the UK\u2019s largest consumer businesses. It came as Primark highlighted weaker trading in April as pressure from the Middle East conflict “weighed on consumer sentiment.”<\/p>\n

The company, which runs large food, sugar and agriculture operations, said it expects to separate Primark by the end of 2027. The move comes after a significant review into the company structure in a bid to improve returns for shareholders.<\/p>\n

Also in April, Primark launched its first-ever mobile app in the UK, following launches in Ireland and Italy last summer. It offers customers personalised notifications, real-time stock checks, store information and curated favourites.<\/p>\n","protected":false},"excerpt":{"rendered":"Primark has announced that it will invest over \u20ac85 million (\u00a373.4m) across Spain and Portugal as it undertakes…\n","protected":false},"author":2,"featured_media":18448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10217,10218,10219,17],"class_list":{"0":"post-18447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-abf","9":"tag-associated-british-foods","10":"tag-primark","11":"tag-spain"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/18447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=18447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/18447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/18448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=18447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=18447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=18447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}