Primark has announced plans to invest more than \u20ac85 million across Spain and Portugal to expand and upgrade its stores across the countries. <\/p>\n
The fashion and homewares retailer said the investment programme combines new store openings with a series of refurbishments designed to modernise existing locations and improve the in-store shopping experience.<\/p>\n
In Spain, where Primark is celebrating 20 years since opening its first store in Madrid, it will invest \u20ac40 million in refurbishing 11 stores and opening a new location in Talavera de la Reina.<\/p>\n
The new Talavera de la Reina store will be Primark\u2019s 68th store in Spain and its second site in the Toledo province.<\/p>\n
The refurbishment programme will cover stores in cities including Albacete, Pamplona, Santander and Zaragoza.<\/p>\n
Primark said the upgrades will include improved layouts, redecoration, modern store designs and the rollout of self-checkout kiosks as part of its wider strategy to enhance customer experience through store technology and operational improvements.<\/p>\n
In Portugal, the retailer said it will invest \u20ac45 million in opening four new stores in Porto, Vila Nova de Gaia, Castelo Branco and Set\u00fabal, alongside an expansion of its existing store at Forum Coimbra.<\/p>\n
The expansion includes Primark\u2019s first street-level store in Portugal, which will open on Rua de Santa Catarina, one of Porto\u2019s main shopping streets.<\/p>\n
The investment programme will create more than 300 new retail jobs across the Iberian Peninsula, with roles spanning store management and retail operations, the retailer said.<\/p>\n
The announcement follows previous investment programmes in both countries, including a \u20ac100 million expansion plan in Spain announced in 2022 and a \u20ac40 million investment package for Portugal in 2024. <\/p>\n