{"id":1892,"date":"2026-04-11T17:28:31","date_gmt":"2026-04-11T17:28:31","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/1892\/"},"modified":"2026-04-11T17:28:31","modified_gmt":"2026-04-11T17:28:31","slug":"bbva-mexico-brings-personalization-and-zero-fees-to-the-digital-space","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/1892\/","title":{"rendered":"BBVA Mexico brings personalization and zero fees to the digital space"},"content":{"rendered":"<p>The new version of the BBVA Mx app\u2014now powered by artificial intelligence\u2014lets users make international and domestic transfers, pay bills, withdraw cash, and handle other everyday transactions quickly and without fees. One of the key new features is Blue, BBVA Mexico\u2019s virtual assistant, which enables natural-language interaction and provides fast, accurate, and personalized responses directly within the app.<\/p>\n<p>iOS users will also have access to a new level of customization for their digital card, using Apple Intelligence to design it in their own style with personalized colors, textures, and unique visual elements.<\/p>\n<p>N\u00e1jera explained that the bank\u2019s new purpose is to \u201csupport your drive to go further.\u201d With that in mind, and powered by AI, <a href=\"https:\/\/www.bbva.com\/en\/innovation\/bbva-reinvents-itself-with-a-new-app-in-spain-more-ai-personalization-and-savings-incentives\/\" rel=\"nofollow noopener\" target=\"_blank\">BBVA is creating a personalized experience for every customer<\/a>\u2014built on each user\u2019s transactional footprint and a deep understanding of their needs and behavior. He noted that the bank now operates with 27 million individualized app experiences\u2014essentially one for every customer.<\/p>\n<p>N\u00e1jera also recalled that more than a decade ago BBVA made digital banking its core business strategy, with the goal of transforming the country\u2019s financial sector. The bank digitalized its value proposition and placed key services just a click away, building an operational model around a suite of mobile apps designed for specific needs. These included BBVA Wallet (digital cards), BBVA Send (money transfers), BBVA Plan (savings goals), and Multipagos (bill payments. This strategy was further strengthened with the acquisition of Openpay, BBVA Group\u2019s digital payments platform, which has helped reinforce the bank\u2019s acquiring business in Mexico.<\/p>\n<p>N\u00e1jera noted that this evolution led BBVA to bring everything together into a single mobile application: the BBVA Mx app. The goal was to unify the customer experience across countries through a common design and navigation model, built on BBVA\u2019s global platform. The app now integrates a wide range of services, including Savings Buckets, Digital Account, the Blue chatbot, numberless cards, and a financial-health section with tools such as an expense categorizer, daily spending limits, an interest simulator, and payment in installment options. He added that innovations introduced over the past three years have further expanded the app\u2019s capabilities, including the carbon-footprint tracker within the app, Llamada Segura (Secure Call), and BBVA AutoMarket. BBVA has also strengthened its digital offering for businesses with the BBVA Empresas app and its digital SME loan.<\/p>\n","protected":false},"excerpt":{"rendered":"The new version of the BBVA Mx app\u2014now powered by artificial intelligence\u2014lets users make international and domestic transfers,&hellip;\n","protected":false},"author":2,"featured_media":1893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[148],"class_list":{"0":"post-1892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bbva","8":"tag-bbva"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/1892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=1892"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/1892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/1893"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}