In the session \u201cNew Instruments to Expand Financing Capacity: Sustainable Finance,\u201d Rodr\u00edguez Soler noted that Plan Mexico is not simply a collection of ambitious goals, but a call to action for all companies to help build truly shared prosperity. The plan stands out as a comprehensive framework covering regional development, local production, infrastructure, SMEs, education, research, and sustainability. \u201cBBVA has always been committed to the country\u2019s development, and we will be a partner in the full rollout of Plan Mexico,\u201d he said.<\/p>\n
One of the plan\u2019s priorities is expanding financing for SMEs. To achieve this, BBVA believes it is essential to move beyond traditional lending and use technology to drive structural change. Digitalization, he explained, offers the most robust solution to connect the aspirations of Mexicans with real opportunities.<\/p>\n
Rodr\u00edguez Soler pointed to three initiatives that BBVA Mexico has already put in place. The first is Banco de Barrio, through which 330,000 new point-of-sale (POS) terminals were deployed over the past year. The second is Zona de Cobro, a solution for micro-merchants that turns a mobile phone into a POS terminal. This helps prevent lost sales from not accepting digital payments and enables merchants to start building a transaction history. The third initiative is BBVA\u2019s active participation in \u201cAvanzamos por M\u00e9xico,\u201d a tourism program designed to expand digitalization and financial inclusion at the heart of Mexico’s tourist communities.<\/p>\n","protected":false},"excerpt":{"rendered":"In the session \u201cNew Instruments to Expand Financing Capacity: Sustainable Finance,\u201d Rodr\u00edguez Soler noted that Plan Mexico is…\n","protected":false},"author":2,"featured_media":2017,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[148],"class_list":{"0":"post-2016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bbva","8":"tag-bbva"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/2016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/2017"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}