There is no minimum contract period \u2013 but will the freemium model work and how long will AI offered by operators differentiate them?<\/p>\n
Telef\u00f3nica has entered into an agreement with OpenAI to make ChatGPT Plus available to Movistar customers from today. Movistar is Telef\u00f3nica\u2019s mobile consumer brand in Spain. Customers will have access for six months to the AI tool, at no additional cost and with no minimum contract period. ChatGPT Plus supports continuous conversation, content creation and can help with everyday tasks.<\/p>\n
Telef\u00f3nica says this is advancing its goal of democratising the use of AI tools for the residential market in Spain: in January 2025, Movistar was the first national brand to offer AI services in the shape of a 12 months free subscription to Perplexity Pro. <\/p>\n
The freemium model<\/p>\n
By giving away access to premium AI tools, operators are hoping customers will become dependent on them and appreciate their superiority to the the free versions. The plan is that customers see the AI tools as a good reason for staying with an operator and are willing to pay for them once the free period ends.<\/p>\n
In addition, customers are also generating vast amounts of data when using the AI tools which is super useful to operators and the AI tool providers alike in helping to understand customers\u2019 wants and needs to shape future products and services.<\/p>\n
All-you-can-eat is a danger<\/p>\n
There are potential problems with this approach, such as what happens when all operators start offering access to AI tools, possibly losing their unique selling point in markets? Telef\u00f3nica and others are offering access to more than one AI engine, so could users probably could easily switch from one operator to another and continue using Perplexity Pro, say, free of charge? <\/p>\n
And what happens when operators break step with the market and offer access to AI premium tools free of charge permanently? Presumably the others will be forced to follow \u2013 arguably this is why tiered pricing has never worked well in telecoms because there is always the danger that someone puts an \u2018all you can eat\u2019 offer on the table. After that, it\u2019s all about price rather than differentiation and quality. <\/p>\n
It would be interesting to know how many of Movistar customers hop straight onto the new, free ChatGPT Plus offer as the free subscription period for Perplexity Pro comes to an end. Movistar\u2019s view is it is adding ChatGPT Plus to its ecosystem of AI solutions, making complementary and widely used tools available to its customers globally. <\/p>\n","protected":false},"excerpt":{"rendered":"There is no minimum contract period \u2013 but will the freemium model work and how long will AI…\n","protected":false},"author":2,"featured_media":21772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[11563,11564,1482,6989,11565,155],"class_list":["post-21771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-telefonica","tag-chatgpt-plus","tag-ll-you-can-eat-tariffs","tag-movistar","tag-openai","tag-perplexity-pro","tag-telefonica"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/21771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=21771"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/21771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/21772"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=21771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=21771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=21771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}