Madrid, May 13, 2026 \u2013\u00a0Econocom Spain\u00a0, part of the Econocom Group, a European leader in services and solutions for the digital transformation of companies worldwide, has chosen\u00a0Havas\u00a0as its strategic communications partner. The company, facing a pivotal year in the Spanish market, seeks to expand its brand recognition and achieve the necessary brand awareness to further its market growth.<\/p>\n
After a year-end closing of \u20ac560 million and a 17% increase in revenue, Grupo Econocom Espa\u00f1a confirms the strength of its model based on specialization by vertical (Workplace, Infrastructure, Audiovisual, and Financial Solutions). Havas takes on the challenge of expanding recognition and consolidating the reputation of the company, its spokespeople, and its solutions as the leading partner in business digitalization, with over 50 years of experience and a presence in 100 countries worldwide.<\/p>\n
Havas PR\u00a0will be in charge of the strategic definition of Econocom Spain\u2019s communication, responsible for establishing the brand narrative, corporate stories, thought leadership plans and the management of LinkedIn, an increasingly relevant channel in building the corporate reputation of companies.<\/p>\n
Econocom will also leverage the Havas network for other strategic projects. Specifically, the agency\u00a0Proximia\u00a0, through the Havas Media Network, will be responsible for media planning and activation. And the\u00a0Havas Market\u00a0team will contribute its expertise in digital performance and SEO strategy to strengthen the company\u2019s online visibility and positioning.<\/p>\n
With this choice, the company, which already works with Havas in France, places its trust in a multidisciplinary team that combines communication expertise from all fronts.<\/p>\n
Ana Pic\u00f3, Managing Director of Havas PR Spain\u00a0, emphasized that Econocom strengthens the company\u2019s B2B corporate area. \u201d\u00a0We are proud to complete our corporate client portfolio with a giant like Econocom, which has unlimited growth potential, and to support them with our expertise in technology and financial communication.\u201d<\/p>\n
For his part,\u00a0Carlos P\u00e9rez-Herce, CEO of Grupo Econocom Espa\u00f1a\u00a0, emphasized, \u201cIn a pivotal year in the history of Econocom Espa\u00f1a, we wanted to choose a partner with global capabilities to support us in the challenges of brand recognition and preference, and to strengthen our value proposition. Havas has the reach and knowledge of all media and channels; now is the time to leverage them to amplify our messages and strengthen the trust of our partners and clients through a comprehensive communication strategy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Madrid, May 13, 2026 \u2013\u00a0Econocom Spain\u00a0, part of the Econocom Group, a European leader in services and solutions…\n","protected":false},"author":2,"featured_media":23025,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10294,12254,12255,17],"class_list":["post-23024","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spain","tag-agency","tag-econocom","tag-havas","tag-spain"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/23024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=23024"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/23024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/23025"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=23024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=23024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=23024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}