{"id":39186,"date":"2026-06-12T14:00:13","date_gmt":"2026-06-12T14:00:13","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/39186\/"},"modified":"2026-06-12T14:00:13","modified_gmt":"2026-06-12T14:00:13","slug":"the-platform-iciar-bollain-pic-at-spains-shanghai-remakes-showcase","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/39186\/","title":{"rendered":"‘The Platform,’ Iciar Bolla\u00edn Pic at Spain’s Shanghai Remakes Showcase"},"content":{"rendered":"

\n\tNetflix<\/a> mega-hit \u201cThe Platform<\/a>\u201d and \u201cRosa\u2019s Wedding,\u201d from top Spanish auteur Iciar Bolla\u00edn<\/a> will be pitched June 21 at the Shanghai Film & TV Market during an event focused on one of the key growth axes in cutting-edge movie dealing: Remake rights.<\/p>\n

\n\tLatido Films will present \u201cThe Platform\u201d and Cinema Republic \u201cRosa\u2019s Wedding.\u201d They will be joined by Spain\u2019s Begin Again Films, introducing \u201cWhen You No Longer Love Me,\u201d a genre blending murder mystery and love story and Mod Producciones (\u201cAgora,\u201d \u201cThe Captive\u201d), a producer of \u201cTwo Many Chefs,\u201d a troubled father-son set in the world of Basque haut cuisine.<\/p>\n

\n\tThe Shanghai Remakes event, organized by Spain\u2019s Institute of Cinematography and Audiovisual Arts (ICAA), will see each company talk up the Asian market remake potential of their titles for 10 minutes. Moderated by ICAA Senior Advisor Miriam de Miguel Ezag\u00fci, the presentation will be followed up by a networking event with potential partners or buyers.<\/p>\n

\n\tThe remakes focus has a large logic. \u201cIn times when creating original material is proving harder and harder, to have a proven concept to elaborate makes a lot of sense,\u201d said Antonio Saura, Latido Films managing director. Remakes represent more and more an important side of our business and good value for producers and creatives who can see income incremented exponentially,\u201d he added, noting that Latido has remake rights almost sold on \u201cThe Platform.\u201d<\/p>\n

\n\t\u201cFor Begin Again Films, remakes are a very new business area, but they have quickly become very promising,\u201d said Gloria Bretones, co-CEO & head of international sales-acquisitions at Begin Again Films. \u201cThe reason is simple. Creating an original project from scratch is expensive and risky. When producers buy a story that has already worked with audiences, the risk is lower and development costs are usually lower too,\u201d she added, commenting that China was one of three countries showing interest in \u201cWhen You No Longer Love Me\u201d after a pitch at Cannes Remakes 2026.\u00a0<\/p>\n

\n\t\u201cRemakes are a growing business,\u201d added David Castellanos, Cinema Republic founder. \u201cThe principal reason is simple: With a good screenplay you have the possibility of of making a god film, with a bad one never. And comedy is the most popular genre and the most difficult to write.\u201d<\/p>\n

\n\tIf the screenplay is key, so will be its writers. \u201cWhen You No Longer Love Me,\u201d\u00a0 for example, is written by Javier Ech\u00e1niz, Asier Guerricachebarr\u00eda and Ion Iriarte, contracted by David Victor\u00ed for \u201cFirebreak,\u201d a Netflix No. 1. movie in any language over Feb. 23-March 1 this year. Ech\u00e1niz and Guerricchebarr\u00eda also co-wrote \u201cSilent Cargo,\u201d a big hit for Prime Video. <\/p>\n

\n\t\u201cTwo Many Chefs\u201d is co-written by Joaqu\u00edn Oristrell<\/a> behind early comedy hits starring Javier Bardem (\u201cMouth to Mouth\u201d) and Penelope Cruz (\u201cAlegre ma non troppo\u201d) and still one of Spain\u2019s finest screenwriters, recognized in 2026 by a best adapted screenplay Spanish Academy Goya Award this year for \u201cThe Dinner.\u201d \u201cRosa\u2019s Wedding\u201d is written by Iciar Bolla\u00edn and Alicia Luna, who teamed on original screenplay Goya winner \u201cTake My Eyes.\u201d \u00a0<\/p>\n

\n\tHigh concept films that are easily translated into other countries realities, Saura argues.\u00a0Certainly, all four films to be presented at Shanghai are high concept to varying degrees. In \u201cRosa\u2019s Wedding,\u201d hugely put upon by her boss and family, Rosa, a talented seamstress, vows one day to celebrate a wedding where she marries herself and to live her dreams and desires. \u201cThe Platform\u201d is set in a vertical prison of several hundred floors where a stone dumbwaiter descends with food left over from tenants above. Higher-level inmates gorge themselves; those below face starvation, suicide or cannibalism \u2013 a brutal metaphor for the world\u2019s food chain.\u00a0<\/p>\n

\n\tThere is a growing remakes business for interesting IPs,\u201d agreed\u00a0Sim\u00f3n de Santiago, a partner and producer at MOD Producciones.<\/p>\n

\n\tWhen push comes to shove, however, there can be multiple elements which can prime a film\u2019s remake potential. A closer look at the lures of the four titles at Spain\u2019s Shanghai Remakes showcase: \u00a0 \u00a0<\/p>\n

\n\t\u201cThe Platform\u201d (\u201cEl Hoyo\u201d)<\/p>\n

\n\tDirector: Galder Gaztelu-Urrutia.<\/p>\n

\n\tScreenwriters: David Desola, Pedro Rivero,\u00a0<\/p>\n

\n\tProducers: Basque Films, Mr. Miyagi.<\/p>\n

\n\tOne of the most successful Spanish smash hit exports last decade, a 2019 Toronto Festival sensation scooping its Midnight Madness People\u2019s Choice Award before acquired worldwide by Netflix, where it remains No. 7 most popular non-English movie on Netflix ever, with 82.7 million views. A \u201cterrorific mix of futurist dystopian sci-f and redolent social allegory wrapped in a brutal survival thriller,\u201d Variety has written.\u00a0<\/p>\n

\n\t\u201c\u2018Platform\u2019 represents a unique opportunity to make remakes since you can incorporate local actors into a proven high concept film. on top of that, it can have huge production value with a relative low cost. as far as the storytelling, stories of resistance, self growth and struggle are always welcome. The film fall in the category of genres that are appreciated,\u201d says Saura.<\/p>\n

\n\t\u201cRosa\u2019s Wedding\u201d (\u201cLa boda de Rosa\u201d)<\/p>\n

\n\tDirector: Iciar Bolla\u00edn<\/p>\n

\n\tScreenwriters: Bolla\u00edn, Alicia Luna<\/p>\n

\n\tProducers: Tandem Films, Turanga Films, Septembro Cine, La Boda de Rosa la Pel\u00edcula AIE, Halley Production<\/p>\n

\n\tClothes to be sewn and actors dressed for a film shoot? to clients? Rosa does everything. Who can care for her ageing father? Or water absent neighbors\u2019 plants, or take in a friend\u2019s cat, or pay her daughter\u2019s rent? Sold by The Match Factory, a feel-good, second chance feminist comedy winningly performed by its leads which won a 2020 Malaga Festival Special Jury Prize and scored \u20ac980,683 ($1.1 million) at Spanish cinemas.<\/p>\n

\n\t\u201c\u2018Rosa\u2019s Wedding\u2019 is based on a news item about van agency in Kioto Japan, which organised weddings where the bride married herself (\u201csolo weddings\u201d) to talk about a universal issue: Many women live to care for other people more than for themselves,\u201d says David Castellanos, founder of Cinema Republic, which represents the film\u2019s remake rights.<\/p>\n

\n\t\u201cTwo Many Chefs\u201d (\u201cLa vida padre\u201d)<\/p>\n

\n\tDirector: Joaqu\u00edn Maz\u00f3n,\u00a0<\/p>\n

\n\tScreenwriters: Joaqu\u00edn Oristrell<\/p>\n

\n\tProducers: MOD Producciones, Kowalski Films<\/p>\n

\n\tMikel\u2019s dad, Juan Inchausti, a genius chef given up for dead 30 years ago, suddenly returns with amnesia to his modern-day restaurant in Bilbao, now run by nouvelle cuisine devotee Mikel, who is up for a third Michelin star. But for that he needs the Basque cuisine genius of his father. A drama comedy parable about connecting to one\u2019s roots, whether family or culture, directed by Maz\u00f3n (\u201cThe Night My Dad Saved Christmas\u201d). \u201cIt\u2019s a universal story that links two generations and two different times. Above all, it\u2019s set in the world of high cuisine, which is always very appealing,\u201c said De Santiago.<\/p>\n

\n\t\u201cWith Chinese cuisine being one of the best cuisines in the world, the contrast between the worlds of traditional and high new cuisine could also be very appealing. And, in the end, it\u2019s a father-son story, which is easy to identify with.\u201d<\/p>\n

\n\t\u201cWhen You No Longer Love Me\u201d<\/p>\n

\n\tDirector: Igor Legarreta\u00a0<\/p>\n

\n\tJavier Ech\u00e1niz, Asier Guerricachebarr\u00eda and Ion Iriarte<\/p>\n

\n\tProducers: Centuria Films, Cepa Audiovisual, Cuando Dejes de Quererme AIE, Grupo Creativo EOK<\/p>\n

\n\tLaura, born in the Basque Country where her father F\u00e9lix abandoned her as a small child in 1968, now living with her stepfather Fredo in Buenos Aires, receives a phone call in 2002 that her father\u2019s body has been discovered, shot in the back of his head 34 years before. An intricately plotted murder mystery but far more impactful as a whodunit than whodunit, a triple love story building emotional power in its final act.\u00a0<\/p>\n

\n\t\u201c\u2018When You No Longer Love Me\u2019\u00a0is a thriller, and thrillers work well in almost every country,\u201d said Bretones.<\/p>\n

\n\tIn this case, it is also a romantic thriller, which makes it even more attractive for markets like China. Love, family secrets and a murder mystery are universal themes. Chinese audiences already enjoy many films with these elements,\u201d said Another advantage is that the story can be adapted to different budgets, which is always appealing\u00a0to\u00a0producers.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix mega-hit \u201cThe Platform\u201d and \u201cRosa\u2019s Wedding,\u201d from top Spanish auteur Iciar Bolla\u00edn will be pitched June 21…\n","protected":false},"author":2,"featured_media":39187,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18455,18456,969,18457,17,18458],"class_list":["post-39186","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spain","tag-iciar-bollau00edn","tag-joaquu00edn-oristrell","tag-netflix","tag-shanghai-international-film-festival","tag-spain","tag-the-platform"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/39186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=39186"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/39186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/39187"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=39186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=39186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=39186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}