{"id":468,"date":"2026-04-10T22:02:21","date_gmt":"2026-04-10T22:02:21","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/468\/"},"modified":"2026-04-10T22:02:21","modified_gmt":"2026-04-10T22:02:21","slug":"beautiful-european-country-begging-for-tourists-not-spain-or-greece-travel-news-travel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/468\/","title":{"rendered":"Beautiful European country begging for tourists \u2013 not Spain or Greece | Travel News | Travel"},"content":{"rendered":"<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/590x\/secondary\/aerial-view-of-the-old-town-and-the-modern-center-of-vilnius-lithuania-6855712.jpg?r=1775857332136\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/1200x712\/secondary\/aerial-view-of-the-old-town-and-the-modern-center-of-vilnius-lithuania-6855712.jpg?r=1775857332136\" alt=\"Aerial view of the old town and the modern center of Vilnius, Lithuania\" title=\"Aerial view of the old town and the modern center of Vilnius, Lithuania\" width=\"590\" height=\"393\" loading=\"lazy\"\/><\/p>\n<p>Lithuania is a stunning country (Image: Getty)<\/p>\n<p>Europe is filled with stunning holiday spots but too many of them are becoming overcrowded. Instead of heading to the bustling streets of Spain, Italy or Greece, there\u2019s one <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/latest\/cities\" rel=\"nofollow noopener\" target=\"_blank\">country<\/a> that\u2019s perfect for a quieter break.<\/p>\n<p>Lithuania is a destination that Brits are all too often missing out on. With sunny weather and stunning landscapes, you\u2019ll want to look into <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2190455\/major-concert-venue-uk-city\" rel=\"nofollow noopener\" target=\"_blank\">Lithuania<\/a> for your next trip. While some countries are trying to reduce tourists, others are looking to welcome more visitors.<\/p>\n<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/04\/balloons-over-vilnius-6855717.jpg\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/1200x712\/secondary\/balloons-over-vilnius-6855717.jpg?r=1775857332157\" alt=\"Balloons over Vilnius (I)\" title=\"Balloons over Vilnius (I)\" width=\"590\" height=\"393\" loading=\"lazy\"\/><\/p>\n<p>You can get to Lithuania in just two hours and 40 minutes from the UK via plane (Image: Getty)<\/p>\n<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/04\/sunset-in-the-klaipeda-port-lithuania-6855729.jpg\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/1200x712\/secondary\/sunset-in-the-klaipeda-port-lithuania-6855729.jpg?r=1775857332168\" alt=\"Sunset in the Klaipeda port, Lithuania.\" title=\"Sunset in the Klaipeda port, Lithuania.\" width=\"590\" height=\"393\" loading=\"lazy\"\/><\/p>\n<p>Klaipeda port is the perfect place to catch a sunset (Image: Getty)<\/p>\n<p> READ MORE: <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/world\/2192718\/trump-harmed-nato-more-than-putin-europe-leader\" rel=\"nofollow noopener\" target=\"_blank\"> Trump humiliated as European leader says he has harmed NATO more than Putin <\/a><\/p>\n<p> READ MORE: <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2192616\/people-smuggelers-tripadvisor-car-wash-men-jailed\" rel=\"nofollow noopener\" target=\"_blank\"> Iraqi men caught running &#8216;Tripadvisor for people smugglers&#8217; from car wash jailed <\/a><\/p>\n<p>Across Europe, in recent years, there has been increased talk about visitor caps, cruise ship bans and <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/travel\/articles\/2192416\/Spanish-city-barely-any-tourists\" rel=\"nofollow noopener\" target=\"_blank\">tourist<\/a> surcharges in popular holiday spots.<\/p>\n<p>But for Lithuania, there\u2019s a plan in place to promote international tourism campaigns \u2013 inviting global tourism.<\/p>\n<p>In 2024, Lithuania adopted its first national Tourism Roadmap, which aims to double tourism\u2019s contribution to the economy by 2030.<\/p>\n<p>The strategy appears to be gaining traction as international arrivals grew by 4.4% in 2025, while Lithuanian airports recorded their highest passenger numbers on record, <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.vanguardngr.com\/2026\/03\/five-countries-actively-welcoming-tourists-in-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">reports<\/a> say.<\/p>\n<p>Lithuania is home to stunning forests, beautiful lakes and vibrant culture.<\/p>\n<p>Its traditional heritage is a key factor in bringing in travellers.<\/p>\n<p>Vilnius was named European Green Capital for 2025, partly due to its extensive green spaces and sustainable urban mobility initiatives.<\/p>\n<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/04\/lithuania-vilnius-architecture-of-old-town-6855720.jpg\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/1200x712\/secondary\/lithuania-vilnius-architecture-of-old-town-6855720.jpg?r=1775857332183\" alt=\"Lithuania, Vilnius, Architecture of old town\" title=\"Lithuania, Vilnius, Architecture of old town\" width=\"590\" height=\"393\" loading=\"lazy\"\/><\/p>\n<p>The country is filled with greenery (Image: Getty)<\/p>\n<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/04\/sunset-in-palanga-lithuania-view-from-pier-baltic-sea-in-palanga-lithuania-6855730.jpg\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/1200x712\/secondary\/sunset-in-palanga-lithuania-view-from-pier-baltic-sea-in-palanga-lithuania-6855730.jpg?r=1775857332194\" alt=\"Sunset in Palanga, Lithuania View from pier. Baltic sea in Palanga.Lithuania,\" title=\"Sunset in Palanga, Lithuania View from pier. Baltic sea in Palanga.Lithuania,\" width=\"590\" height=\"394\" loading=\"lazy\"\/><\/p>\n<p>You can even visit Lithuania&#8217;s beaches (Image: Getty)<\/p>\n<p>One person who visited Vilnius on Tripadvisor said: \u201cFirst time visiting Vilnius and I had heard it was extremely beautiful with much of the old town being in the Baroque style.<\/p>\n<p>\u201cMy friends and I spent around four hours walking around the streets and looking at the numbers churches, the town hall and cathedral.<\/p>\n<p>\u201cI was certainly not disappointed! Really beautiful city with plenty to see! I could have easily spent longer, but we were there on a day trip. Definitely would go back!\u201d<\/p>\n<p>Lithuania is an underrated European destination offering stunning UNESCO-listed buildings.<\/p>\n<p>The country is an affordable and largely safe place to visit. Visitors can explore city districts and enjoy traditional cuisine, all while being just a stone\u2019s throw away from rural scenery.<\/p>\n<p>If you\u2019re looking for a pretty <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2191980\/struggling-uk-shopping-centre-transformation-new-shops\" rel=\"nofollow noopener\" target=\"_blank\">destination<\/a> to visit this summer, Lithuania could be worth adding to your list.<\/p>\n","protected":false},"excerpt":{"rendered":"Lithuania is a stunning country (Image: Getty) Europe is filled with stunning holiday spots but too many of&hellip;\n","protected":false},"author":2,"featured_media":469,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[449,446,448,447,17,451,450],"class_list":{"0":"post-468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-european-travel","9":"tag-lithuania","10":"tag-lithuania-tourism","11":"tag-overtourism","12":"tag-spain","13":"tag-underrated-destinations","14":"tag-vilnius-green-capital"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/469"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}