{"id":56302,"date":"2026-07-17T05:13:26","date_gmt":"2026-07-17T05:13:26","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/56302\/"},"modified":"2026-07-17T05:13:26","modified_gmt":"2026-07-17T05:13:26","slug":"olive-oil-prices-spains-deoleo-says-market-has-entered-a-new-phase","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/56302\/","title":{"rendered":"Olive oil prices: Spain&#8217;s Deoleo says market has entered a new phase"},"content":{"rendered":"<p>Jaen city and surrounding Olive groves and trees, Jaen is known as the Olive Oil capital producing around 25% of global supply and over half of Spain&#8217;s olive oil production.<\/p>\n<p>Ucg | Universal Images Group | Getty Images<\/p>\n<p>Spain&#8217;s <a href=\"https:\/\/www.cnbc.com\/quotes\/OLE\" rel=\"nofollow noopener\" target=\"_blank\">Deoleo<\/a>, the world&#8217;s largest olive oil company, says a period of <a href=\"https:\/\/www.cnbc.com\/2025\/08\/07\/olive-oil-prices-deoleo-says-a-major-industry-shift-is-well-underway.html\" rel=\"nofollow noopener\" target=\"_blank\">unprecedented volatility<\/a> has unequivocally given way to more stable market conditions, citing an unlikely catalyst in helping to lift U.S. sales.<\/p>\n<p>&#8220;The highly complex market cycle experienced between 2022 and 2024, which had a severe yet temporary impact on the industry, is now definitively behind us,&#8221; Deoleo CEO Crist\u00f3bal Vald\u00e9s told CNBC via email.<\/p>\n<p>Favorable rainfall trends across major producing nations, including Spain, have paved the way for a solid global yield for the upcoming harvest, Vald\u00e9s said, consolidating a more robust and balanced global supply.<\/p>\n<p>The update comes as analysts <a href=\"https:\/\/www.cnbc.com\/2024\/11\/15\/spains-deoleo-says-olive-oil-prices-set-to-halve-from-record-levels.html\" rel=\"nofollow noopener\" target=\"_blank\">raise concerns<\/a> about the prospect of global olive oil supplies swinging dramatically from one season to the next, particularly as issues such as <a href=\"https:\/\/www.cnbc.com\/climate\/\" rel=\"nofollow noopener\" target=\"_blank\">climate change<\/a>, <a href=\"https:\/\/www.cnbc.com\/2025\/10\/16\/water-ai-mega-projects-raise-alarm-in-some-of-europes-driest-regions.html\" rel=\"nofollow noopener\" target=\"_blank\">water scarcity<\/a> and <a href=\"https:\/\/www.cnbc.com\/2024\/05\/02\/liquid-gold-a-shortage-of-olive-oil-has-fueled-a-record-price-spike.html\" rel=\"nofollow noopener\" target=\"_blank\">pest and disease<\/a> pressures persist.<\/p>\n<p>Deoleo, the maker of household olive oil brands such as Bertolli and Carbonell, previously <a href=\"https:\/\/www.cnbc.com\/2024\/05\/02\/spains-deoleo-says-olive-oil-sector-faces-one-of-its-toughest-moments.html\" rel=\"nofollow noopener\" target=\"_blank\">described<\/a> the three-year window from 2022 to 2024 as one of the most challenging periods in the sector&#8217;s history.<\/p>\n<p>Severe droughts and searing heat across vast swathes of southern Europe destroyed large parts of the olive oil harvest, culminating in a dizzying price rally that <a href=\"https:\/\/www.cnbc.com\/2024\/11\/15\/spains-deoleo-says-olive-oil-prices-set-to-halve-from-record-levels.html\" rel=\"nofollow noopener\" target=\"_blank\">shocked<\/a> industry veterans and consumers alike.<\/p>\n<p>Olive oil prices have since moderated, prompting an increasing number of American consumers to adopt what has long been a staple of a healthy Mediterranean diet into their daily routines.<\/p>\n<p>&#8220;This supply stabilization provides greater predictability across the entire value chain and allows us to anticipate a more stable pricing environment. This, in turn, is driving a recovery in global household demand,&#8221; Vald\u00e9s said. <\/p>\n<p>Alongside Italy and Greece, Spain is one of the world&#8217;s leading producers of the precious commodity and a global reference for prices. <\/p>\n<p>Extra virgin olive oil (EVOO) prices in Spain stood at about 3.9 euros ($4.47) per kilogram, according to the European Commission&#8217;s latest weekly <a href=\"https:\/\/agriculture.ec.europa.eu\/data-and-analysis\/markets\/price-data\/price-monitoring-sector\/olive-oil_en#marketsituation\" target=\"_blank\" rel=\"nofollow noopener\">data<\/a>, extending a steady downward trend since the start of the year. <\/p>\n<p>It is a far cry from Jan. 2024, when wholesale EVOO prices soared to a record high of 9.3 euros per kilogram.<\/p>\n<p><a id=\"headline0\"\/>Squeeze bottles <\/p>\n<p>Notably, Deoleo&#8217;s Vald\u00e9s said that while the firm&#8217;s sales volumes growth has improved across key markets, the number of olive oil purchasing households in the U.S. has also consistently increased across all income brackets. <\/p>\n<p>Perhaps surprisingly, the company credited a packaging redesign with helping to boost U.S. sales, underlining the importance of consumer-focused innovation as Deoleo seeks to expand its market share in the country. <\/p>\n<p>Bottles of olive oil on a conveyor on the production line at the Deoleo SA plant Cordoba, Spain, on Friday, Nov. 11, 2022.<\/p>\n<p>Bloomberg | Bloomberg | Getty Images<\/p>\n<p>&#8220;Regarding emerging trends, I believe the primary market driver is innovation tailored to modern culinary habits, especially for younger consumers and those discovering the benefits of olive oil for the first time,&#8221; Vald\u00e9s said. <\/p>\n<p>&#8220;A clear reflection of this is the rise of functional, value-added packaging; in fact, squeeze formats are already driving 40% of the entire category&#8217;s growth in the country,&#8221; he added, referring to the company&#8217;s Bertolli &#8220;Dress and Drizz&#8221; bottle.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Jaen city and surrounding Olive groves and trees, Jaen is known as the Olive Oil capital producing around&hellip;\n","protected":false},"author":2,"featured_media":56303,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8611,1093,922,1810,10961,17,913,210],"class_list":["post-56302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spain","tag-agriculture","tag-business","tag-business-news","tag-climate","tag-health-care-industry","tag-spain","tag-spain-government","tag-trade"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/56302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=56302"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/56302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/56303"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=56302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=56302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=56302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}