{"id":58442,"date":"2026-07-21T01:25:09","date_gmt":"2026-07-21T01:25:09","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/58442\/"},"modified":"2026-07-21T01:25:09","modified_gmt":"2026-07-21T01:25:09","slug":"reskilling-and-upskilling-how-talent-evolves-in-the-era-of-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/58442\/","title":{"rendered":"Reskilling and upskilling: how talent evolves in the era of AI"},"content":{"rendered":"

Digital transformation redefines the skills needed in practically any function. The \u2018Economic and Industry Outlook 2026\u2019 report<\/a> by Fundaci\u00f3n Mapfre points out that digitalization structurally changes the labor market and shifts professional value towards analytical, creative, and decision-making skills.<\/p>\n

In this context, reskilling and upskilling in the era of AI acquire a strategic role within companies. Reskilling consists of training people to take on new functions within the organization, while upskilling aims to update or expand skills related to one\u2019s current position.<\/p>\n

Both concepts respond to the same need: adapting professional capabilities to an increasingly digital, automated, and data-oriented environment.<\/p>\n

International forecasts also reflect the speed of this change:<\/p>\n

The World Economic Forum estimates in \u2018The Future of Jobs Report 2025\u2019 that by 2030, 39% of the key skills of workers will change.The same study anticipates the creation of 19 million jobs and the replacement of 9 million due to the effect of the technological and economic transformation.LinkedIn forecasts in \u2018Work Change Report 2025\u2019<\/a> that 70% of the skills used in most jobs will evolve before 2030.<\/p>\n

Continuous training becomes a strategic priority<\/p>\n

The speed of technological change reduces the useful life of many professional skills. The study \u2018Economic and Sectoral Outlook 2026\u2019 by Fundaci\u00f3n Mapfre underscores the growing importance of lifelong learning and the increasing demand for professionals with advanced digital skills, particularly in data, technology, and adaptability to change.<\/p>\n

At Mapfre, this evolution is part of the company\u2019s talent strategy. Mar\u00eda Narv\u00e1ez, Group Head of Talent at Mapfre, explains that reskilling and upskilling \u201care not an option; they are rather a necessary condition for the sustainability of any organization.\u201d She emphasizes that the key competitive advantage will no longer be mastering a specific technology, but rather maintaining the ability to continuously learn, unlearn, and relearn as the environment evolves. Adaptability has become just as critical as technical expertise itself.<\/p>\n

In this sense, Mapfre combines the addition of new specialized profiles with the development of internal capabilities. \u201cArtificial intelligence has a dual impact on our talent strategy.\u201d On the one hand, we need to recruit specialized talent to continue advancing these capabilities. On the other, we want every employee to use AI effectively and responsibly to work more efficiently. As Narv\u00e1ez notes, \u201cAI adoption is no longer primarily a technological challenge \u2013 it is, above all, a skills challenge.\u201d<\/p>\n

\u201cWe are not only training artificial intelligence specialists. We are helping any professional incorporate these skills into their daily work, regardless of their role. The goal is for AI to be part of the way the entire organization works. In fact, our internal program \u201cOur intelligence is you\u201d responds to that objective<\/p>\n

\u201cBut the challenge does not end with learning to use artificial intelligence. We all have the responsibility to identify how we can use it to provide greater value to our customers, our colleagues, and society. That\u2019s where technology generates a real impact.\u201d<\/p>\n

The priority is to apply these skills to day-to-day work through a practical, business-focused approach that promotes the responsible use of technology. As Narv\u00e1ez explains, \u201cArtificial intelligence expands our capabilities, but it is people who bring the judgment, experience, creativity, and decision-making that truly drive value. The more we automate repetitive tasks, the more valuable the uniquely human capabilities that set us apart become.\u201d<\/p>\n

Talent evolves towards profiles capable of combining technology and criteria<\/p>\n

AI drives new combinations of capabilities<\/p>\n

The adoption of artificial intelligence is reshaping organizations\u2019 talent needs. This shift requires companies to combine technological expertise with skills such as adaptability, effective communication, and business acumen. Moreover, LinkedIn predicts that those entering the labor market today will have twice as many job positions throughout their careers as 15 years ago, a sign of increasingly non-linear career paths linked to continuous learning.<\/p>\n

Hybrid professionals who combine technical expertise with strategic thinking are becoming increasingly valuable. In the insurance industry, this shift is particularly significant as data, automation, and predictive models play a growing role in areas such as risk management, customer service, and personalized offerings.<\/p>\n

Professional development is integrated into the business strategy<\/p>\n

For companies, this context reinforces the need to build lifelong learning cultures.\u00a0At Mapfre, this commitment translates into a sustained investment in training and professional development:<\/p>\n

More than \u20ac12 million invested in employee training in 2025.100% of employees participated in learning and development programs.Learning initiatives are tied to real-world projects and internal career growth opportunities.<\/p>\n

As highlighted by the Group Head of Talent at Mapfre:\u201cReal transformation does not occur when we incorporate new technology, but when people develop new capabilities to leverage it. \u201cThat\u2019s where upskilling and reskilling generate a real impact on the business.\u201d<\/p>\n

In other words, in the age of AI, reskilling and upskilling are not only learning priorities but also strategic talent imperatives. They enable employees to continuously develop new capabilities, apply them to the business, and prepare organizations for an increasingly dynamic and evolving workplace.<\/p>\n","protected":false},"excerpt":{"rendered":"Digital transformation redefines the skills needed in practically any function. The \u2018Economic and Industry Outlook 2026\u2019 report by…\n","protected":false},"author":2,"featured_media":58443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[213,214,167],"class_list":["post-58442","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mapfre","tag-ai","tag-destacados-actualidad-en-innovacion","tag-mapfre"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/58442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=58442"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/58442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/58443"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=58442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=58442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=58442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}