{"id":59756,"date":"2026-07-23T17:30:17","date_gmt":"2026-07-23T17:30:17","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/59756\/"},"modified":"2026-07-23T17:30:17","modified_gmt":"2026-07-23T17:30:17","slug":"how-our-new-joint-venture-will-deliver-for-our-company-and-our-customers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/59756\/","title":{"rendered":"How Our New Joint Venture Will Deliver for Our Company and Our Customers\u202f"},"content":{"rendered":"<p id=\"paragraph_0\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">Our\u202fassembly\u202fplant in\u202fValencia, Spain, is one of the most\u202fproductive and advanced\u202fin Europe.\u202f<\/p>\n<p id=\"paragraph_1\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fThis high-tech facility\u202fis where we\u202fproduce\u202fthe\u202fKuga SUV\u202f\u2014\u202famong\u202fthe most popular plug-in hybrid\u202fvehicles on the continent\u202f\u2014\u202fusing cutting-edge\u202fprocesses\u202fto deliver\u202fquality that we can be\u202fproud of. <\/p>\n<p id=\"paragraph_2\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fBut\u202fgreat factories are not made by machines or technologies. They are made by people.\u202f<\/p>\n<p id=\"paragraph_3\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fPeople\u202fwith the talent,\u202ftenacity\u202fand commitment to\u202fadapt and innovate in a carmaking landscape that\u2019s changing faster than at any time\u202fsince Henry Ford\u202frevolutionised\u202fthe industry at the beginning of the last century.\u202f<\/p>\n<p id=\"paragraph_4\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fPeople willing to go on the offensive\u202fand be the change that our industry needs to not just survive, but to\u202fthrive in Europe.\u202f<\/p>\n<p id=\"paragraph_5\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fToday, we announced\u202fthat our Valencia plant\u202fand its people\u202fwill be at the heart of a new partnership with Geely Auto,\u202fdesigned\u202fto secure the plant\u2019s future,\u202fprovide\u202flong-term stability and create the potential for future high-tech manufacturing job growth.\u202f<\/p>\n<p id=\"paragraph_6\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fThrough this\u202fstrategic,\u202fEuropean-focused joint venture,\u202fthe new company will manufacture Ford and Geely multi-energy passenger vehicles for the European market \u2014 pooling production volume across two automakers to use the plant more fully, lower the cost of every vehicle we build there and strengthen the local Valencia economy.<\/p>\n<p id=\"paragraph_7\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">And, of course, the world-class line-up of new electric and plug-in hybrid vehicles that Valencia produces will deliver the rally-bred thrills and enable the off-road adventures that are part of Ford\u2019s unique appeal to European drivers.<\/p>\n<p id=\"paragraph_8\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">This isn&#8217;t just a partnership. This is our blueprint to win\u202fin an environment where intense competition, European\u202felectric vehicle\u202fmandates and industrial costs\u202fcreate challenges that no single company can solve\u202falone.\u202f<\/p>\n<p id=\"paragraph_9\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">We are making the Valencia\u202fplant\u202fan automotive manufacturing powerhouse in Europe. <\/p>\n<p>\u201cWe are making the Valencia plant an automotive manufacturing powerhouse in Europe.\u201dJim Baumbick, President, Ford Europe<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/07\/Ford_and_Geely_Auto_Join_Forces_in_Europe_4.jpg\" alt=\"Ford Motor Company and Geely Auto announce an agreement to form a Europe-focused joint venture at Ford\u2019s Valencia, Spain, manufacturing hub. From left to right: Jim Baumbick, President Ford in Europe and Alex Nan, Vice President Geely Auto Group. \" data-tags=\"\" class=\"w-full h-full object-cover max-w-none user-drag-none\" loading=\"lazy\" width=\"5472\" height=\"3648\"\/><\/p>\n<p id=\"paragraph_10\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">An exciting vehicle line-up\u202f<\/p>\n<p id=\"paragraph_11\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">I\u2019m\u202ftruly\u202fexcited\u202fby\u202fthis\u202fnew joint venture,\u202fthe opportunities\u202fit brings for our people in Valencia\u202fand the vehicles\u202fit will deliver.\u202f<\/p>\n<p id=\"paragraph_12\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">In 2028, Valencia will start to build a new multi-energy crossover \u2014 designed by Ford and co-developed with Geely, but engineered with the pure capability and driving dynamics that define a Ford vehicle.<\/p>\n<p id=\"paragraph_13\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">In addition, from 2028 our\u202fValencia\u202fplant will produce\u202fa new\u202fmember of the global Bronco family\u202f\u2014\u202fa rugged, multi-energy\u202fcompact SUV. And Kuga production will continue uninterrupted.<\/p>\n<p id=\"paragraph_14\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">The new joint venture will\u202falso\u202fbring two\u202fadditional\u202fvehicles to Valencia, again\u202ffrom 2028 \u2014\u202fboth electric Geely SUVs.\u202f<\/p>\n<p id=\"paragraph_15\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">That\u2019s five vehicles\u202ffrom\u202ftwo\u202fbrands. All\u202fbuilt\u202fin Europe, for Europe.\u202f<\/p>\n<p id=\"paragraph_16\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">And <a href=\"https:\/\/www.fromtheroad.ford.com\/eur\/en\/articles\/2026\/ready-set-ford-jim-baumbick-europe-roads.html\" rel=\"nofollow noopener\" target=\"_blank\">as I promised earlier this year<\/a>, every Ford vehicle that\u202fwe build for our passionate customers will\u202fmake them feel something\u202fin a way that only a Ford vehicle can \u2014 combining our unique off-road DNA with on-road performance to create rally-bred vehicles tailored to Europe.<\/p>\n<p id=\"paragraph_17\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">\u202fBut right now, the European market is intense. Emissions mandates are out of sync with market demand. New global competitors have reset the industry&#8217;s cost and technology benchmark.<\/p>\n<p id=\"paragraph_18\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">This joint venture keeps production,\u202finvestment\u202fand jobs in Europe, at a European plant, with European workers.<\/p>\n<p id=\"paragraph_19\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">We chose a partner willing to invest alongside us in European manufacturing and to compete on a level playing field,\u202fbuilding in Europe, for Europe, and playing by the same rules we do.\u202f<\/p>\n<p id=\"paragraph_20\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">We don&#8217;t\u202fhave time to wait for policymakers to finish debating\u202freforms. We are acting now to build a competitive industrial system\u202fthat strengthens European manufacturing rather than sidesteps it.\u202f<\/p>\n<p><a href=\"https:\/\/www.fromtheroad.ford.com\/eur\/en\/registration\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/spain\/wp-content\/uploads\/2026\/07\/2026_Subscription_Banner_Generic 2.jpg\" data-tags=\"\" class=\"w-full h-full object-cover max-w-none user-drag-none\" loading=\"lazy\" width=\"1920\" height=\"278\"\/><\/a><\/p>\n<p id=\"paragraph_21\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">Key Takeaways:\u202f<\/p>\n<p> Ford and Geely Auto plan to\u202festablish\u202fa manufacturing joint venture at Ford\u2019s Valencia plant, Spain, combining scale and factory utilisation to build Ford and Geely vehicles<br \/>\n The partnership, built on a foundation of trust and shared business principles, secures the future of the Valencia plant, provides long-term stability and creates the potential for future high-tech manufacturing job growth<br \/>\n The joint venture addresses the new realities of the European market \u2014 intense global competition, relentless cost pressure and tightening regulation \u2014 resetting Valencia to build at the industry&#8217;s emerging cost benchmark<br \/>\n The Valencia plant will produce a new generation of low- and zero-emission vehicles for European markets, offering customers an outstanding technology experience<br \/>\n The joint venture is expected to produce an all-new multi-energy crossover for Ford, in addition to a new member of the Bronco family, plus two electric Geely SUVs, with production starting in 2028. Kuga production continues uninterrupted<br \/>\n The collaboration accelerates Geely Auto\u2019s European expansion, and supports Ford\u2019s product offensive to bring five new passenger vehicles to European showrooms by 2029<\/p>\n<p id=\"paragraph_28\" class=\"text-[18px] tracking-[-0.01em] leading-[24px] md:text-[20px] md:leading-[28px] text-fordGreyModerate text-left w-full max-w-[910px] p-4 mx-auto [&amp;_a]:text-skyview [&amp;_a:hover]:text-skyviewHover\">Jim Baumbick is President of Ford Europe<\/p>\n","protected":false},"excerpt":{"rendered":"Our\u202fassembly\u202fplant in\u202fValencia, Spain, is one of the most\u202fproductive and advanced\u202fin Europe.\u202f \u202fThis high-tech facility\u202fis where we\u202fproduce\u202fthe\u202fKuga SUV\u202f\u2014\u202famong\u202fthe most&hellip;\n","protected":false},"author":2,"featured_media":59757,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[8618,12406,95,8334],"class_list":["post-59756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-valencia","tag-company-news","tag-manufacturing","tag-valencia","tag-vehicles"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/59756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=59756"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/59756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/59757"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=59756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=59756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=59756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}