{"id":611,"date":"2026-04-10T23:38:30","date_gmt":"2026-04-10T23:38:30","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/611\/"},"modified":"2026-04-10T23:38:30","modified_gmt":"2026-04-10T23:38:30","slug":"bbva-outlines-its-roadmap-for-mexico-through-2029-focused-on-growth-and-transformation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/611\/","title":{"rendered":"BBVA Outlines Its Roadmap for Mexico Through 2029, Focused on Growth and Transformation"},"content":{"rendered":"

The forum was opened by BBVA CEO Onur Gen\u00e7, who explained that during this session the bank will delve deeper into the priorities of its 2025\u20132029 Strategic Plan<\/a> and the main areas underpinning its long-term targets. In this regard, he anticipated that \u201cwe will continue to deliver on our targets, in a context of uncertainty such as the current one.\u201d To this end, BBVA relies on structural strengths such as its diversification, its presence and leadership in markets with high growth potential, and its competitive advantage in innovation and digital capabilities. \u201cWe are very focused on our strategy,\u201d he said.<\/p>\n

During his speech, BBVA\u2019s country manager in Mexico, Eduardo Osuna, first provided a detailed overview of Mexico\u2019s economic environment. BBVA expects economic activity to recover to 1.8 percent in 2026 and to 2.0 percent in 2027, driven by private investment and job creation, with inflation gradually converging toward the central bank\u2019s target and the reference rate estimated at around 6.5 percent. \u201cLooking ahead, we have a much better macroeconomic outlook for Mexico than in 2025,\u201d said Osuna.<\/p>\n

He also highlighted the still-low penetration of credit in Mexico vs. other comparable economies. \u201cBBVA has been able to benefit from this potential, but it remains a major source of opportunity,\u201d he said. In his view, despite the progress made in recent years, financial inclusion in Mexico still has ample room to expand, particularly in the micro, small and mid-sized enterprise (MSME) segment, supported by the country\u2019s demographic structure.<\/p>\n

This is complemented by the favorable environment for foreign direct investment in Mexico and the positive impact of nearshoring and the first measures promoted by Mexican president Claudia Sheinbaum under \u2018Plan M\u00e9xico<\/a>‘. Furthermore, amidst the review of the Free Trade Agreement with the U.S. and Canada, Mexico is strengthening its competitive position in global trade, which has translated into an increase in market share in imports from the U.S. \u201cMexico is clearly consolidating its role as the leading trading partner of the United States,\u201d Osuna added.<\/p>\n

Secondly, Eduardo Osuna provided an overview of the competitive environment of the Mexican banking sector, where BBVA holds a clear leadership position, with a market share above 25 percent in lending and 24 percent in deposits. \u201cWe have increased our lending market share by 300 basis points since 2018. We are the fastest-growing competitor among the large banks,\u201d he said. The bank also leads across products and segments in both wholesale banking \u2014 including large enterprises and SMEs \u2014 and retail banking, with key products such as credit cards, consumer loans, mortgages and insurance.<\/p>\n

BBVA Mexico has strengthened this leadership through a product-focused commercial strategy and strong execution capabilities, with particular momentum in credit cards, payroll loans and the corporate segment. In wholesale banking, the bank has reinforced its industry-based segmentation, achieving a 28.3 percent penetration among mid-sized companies -from 10 percent three years ago- and a 21.8 percent market share in corporate lending, growing in sectors such as real estate, agribusiness and institutions, with sustainability<\/a> becoming an additional driver of growth. At the same time, \u201cBBVA has reshaped the SMEs market in Mexico.\u201d Since launching its specialized network in 2019, the bank has significantly expanded its presence in this segment, adding more than 530,000 new customers through initiatives such as \u2018Banco de Barrio\u2019,aimed at fostering access to banking services.<\/p>\n","protected":false},"excerpt":{"rendered":"The forum was opened by BBVA CEO Onur Gen\u00e7, who explained that during this session the bank will…\n","protected":false},"author":2,"featured_media":612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[148],"class_list":{"0":"post-611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bbva","8":"tag-bbva"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/612"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}