{"id":61951,"date":"2026-07-28T10:24:08","date_gmt":"2026-07-28T10:24:08","guid":{"rendered":"https:\/\/www.europesays.com\/spain\/61951\/"},"modified":"2026-07-28T10:24:08","modified_gmt":"2026-07-28T10:24:08","slug":"inter-bbva-becomes-sleeve-sponsor-figures-and-agreement-details","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/spain\/61951\/","title":{"rendered":"Inter: BBVA Becomes Sleeve Sponsor \u2013 Figures and Agreement Details"},"content":{"rendered":"<p>                                The logo will appear not only on the men&#8217;s first team shirt but also on those of Inter U23, Women, Primavera, and Legends.<\/p>\n<p class=\"paragraph\" spellcheck=\"true\">The signing of the contract between Inter and BBVA marks a record for Italian football. It is, in fact, the richest sleeve sponsorship ever agreed by a Serie A club. With this deal, the Italian champions complete the commercial slots on their Nike-produced shirt, which are already occupied by main sponsor Betsson (\u20ac30 million per season) and back sponsor U-Power (\u20ac5.5 million). The partnership announced today represents a significant leap forward for the Nerazzurri&#8217;s sleeve. While the previous agreement with Gate.io was worth \u20ac6 million per season, the deal with BBVA is estimated to be around \u20ac8.5 million. For comparison, the agreement between Milan and MSC is worth \u20ac5 million per season, as is the one between Juventus and WhiteBit; Napoli-Dongfeng stands at \u20ac4 million, while Roma-Wizz Air is \u20ac3 million. At a European level, Inter is on par with Bayern (\u20ac8 million from Allianz) and ahead of Atletico Madrid (\u20ac7 million from Kraken).<\/p>\n<p>        STRATEGIC\u2014 \u00a0<\/p>\n<p class=\"paragraph\" spellcheck=\"true\">With this agreement, the BBVA banking group becomes the shirt sponsor not only for the men&#8217;s first team but also for Inter Women, Inter U23, Inter U20, and Inter Legends. Furthermore, they will be the main sponsor for the Nerazzurri&#8217;s male and female youth sector teams, from U18 downwards. Beyond the financial aspect, this partnership is strategic because, as stated in the club&#8217;s press release, it \u201ccombines Inter&#8217;s focus on its fans with BBVA&#8217;s digital-first approach, aiming to develop exclusive content, dedicated initiatives, and new opportunities for all football and sports enthusiasts.\u201d Giorgio Ricci, Inter&#8217;s Chief Revenue Officer, explained: \u201cOur ambition is to build partnerships capable of generating tangible value, not just for the brands, but above all for people. In BBVA, we have found much more than a partner: a company that shares our belief that technology and innovation should contribute to making every experience better and more accessible. Together, we want to develop new ways to bring football closer to people and offer them all the benefits that can arise from the collaboration of two entities strongly oriented towards innovation.\u201d<\/p>\n<p class=\"paragraph\" spellcheck=\"true\">This article was originally written in Italian by La Gazzetta dello Sport editor. The English version has been generated using AI translation tools. If you notice any translation errors or have suggestions, please contact us at <a href=\"https:\/\/www.gazzetta.it\/en\/football\/teams\/inter\/news\/28-07-2026\/mailto:iniziativegazzetta@rcs.it\" rel=\"nofollow noopener\" target=\"_blank\">iniziativegazzetta@rcs.it<\/a><\/p>\n<p class=\"is-copyright\">\u00a9 RIPRODUZIONE RISERVATA<\/p>\n","protected":false},"excerpt":{"rendered":"The logo will appear not only on the men&#8217;s first team shirt but also on those of Inter&hellip;\n","protected":false},"author":2,"featured_media":61952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[3874,11424,459,1043,1111,148,9808,21449,5507,24837,591,19744,3867,24838,24839,4642,22846,313,1114,24832,24840,1276,3243,485,2009,24841,24842,5082,9606,240,24843,2518,24834,9607,461,9414,5445,24835,24836,24833,462,582,4175,464,778],"class_list":["post-61951","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bbva","tag-agreement","tag-also","tag-and","tag-as","tag-at","tag-bbva","tag-be","tag-between","tag-but","tag-but-also","tag-by","tag-club","tag-deal","tag-deal-the","tag-develop","tag-first","tag-first-team","tag-football","tag-for","tag-for-the","tag-for-the-nerazzurri","tag-from","tag-have","tag-innovation","tag-inter","tag-inter-and","tag-inter-women","tag-is","tag-it","tag-italian","tag-legends","tag-million","tag-million-season","tag-not","tag-of","tag-on","tag-season","tag-shirt","tag-sleeve","tag-sponsor","tag-that","tag-the","tag-this","tag-to","tag-with"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/61951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=61951"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/61951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/61952"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=61951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=61951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=61951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}