August 6 \u2013\u00a0Spain\u2019s free to air television market was reshaped by the World Cup, with public broadcaster RTVE\u00a0emerging\u00a0as the clear winner after its La 1 channel posted its strongest monthly audience in almost two decades.\u00a0<\/p>\n
La 1 topped the national rankings with an 18.8% audience share,\u00a0its\u00a0highest since December 2006, on the back of exclusive tournament coverage and Spain\u2019s run to lifting the trophy. The event proved decisive in boosting figures and shifting the competitive balance among the country\u2019s broadcasters, according to audiovisual consulting firm\u00a0Barlovento\u00a0Comunicaci\u00f3n.\u00a0<\/p>\n
Rival\u00a0Atresmedia\u2019s\u00a0flagship Antena 3 slipped to second on 11.4%, while Mediaset Espa\u00f1a\u2019s Telecinco continued its slide to a record low of 7.1%. Cuatro strengthened to 5.8%, ahead of La Sexta on 4.9%. The surge also lifted RTVE to the top of the overall broadcaster rankings, overtaking both\u00a0Atresmedia\u00a0and Mediaset Espa\u00f1a.\u00a0<\/p>\n
In an age when streaming fragments audiences and pulls viewers in a hundred directions, premium live sport\u00a0remains\u00a0something that still gathers a nation in front of a single channel at a single moment. A home team winning the World Cup is about as powerful as that gets.\u00a0<\/p>\n
Among Spain\u2019s thematic DTT channels, Mediaset\u2019s FDF led with 2.4%, followed by Energy on 2.2%, Be Mad on 2.1%, and\u00a0Atreseries\u00a0and Divinity both on 2.0%.\u00a0<\/p>\n
For RTVE,\u00a0it\u2019s\u00a0a reminder of the enduring value of its role. A publicly funded broadcaster delivering the biggest sporting moment of the year, free to everyone, and drawing the whole country in.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"August 6 \u2013\u00a0Spain\u2019s free to air television market was reshaped by the World Cup, with public broadcaster RTVE\u00a0emerging\u00a0as…\n","protected":false},"author":2,"featured_media":66580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9523,17,369],"class_list":["post-66579","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spain","tag-rtve","tag-spain","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/66579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/comments?post=66579"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/posts\/66579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media\/66580"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/media?parent=66579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/categories?post=66579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/spain\/wp-json\/wp\/v2\/tags?post=66579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}