Paramount Ad Tech Org Chart: Who Has Power After Leadership Shuffle
Paramount Skydance has revamped another key tech team as CEO David Ellison’s digital transformation takes shape. Paramount’s ad…
Warner Bros. Discovery partners with AWS to launch agentic AI advertising platform
Warner Bros. Discovery (WBD) has announced a major expansion of its advertising technology stack through a deep integration…
Publicis aims to fuel AI agents with $2.2B LiveRamp deal
On Sunday Paris-based global advertising agency Publicis announced a deal to acquire data collaboration platform LiveRamp in an…
Publicis bags Microsoft’s global media AoR; to build AI-powered marketing solution
Ten years after co-creating Marcel, an innovative AI platform, Microsoft and Publicis Groupe have announced the expansion of…
How geopolitics is rewriting Bollywood narratives
The sequel was expected to scale up, but the early data suggests ‘Dhurandhar: The Revenge’ isn’t just outperforming…
Amazon ads flags agentic AI, retail media, streaming TV as key advertising growth drivers for 2026
As the advertising landscape continues to evolve, Amazon Ads has highlighted the key trends that are expected to…
‘Tehran’ becomes ZEE5’s fastest Hindi film of 2025 to cross 100 million minutes
ZEE5 celebrates a blockbuster debut for its latest exclusive release, Tehran, which has raced past 100 million streaming…
Shaji Varghese on how Muthoot FinCorp aims to light a SPARK among India’s MSMEs
In a country where the spirit of entrepreneurship thrives beyond metro cities and glossy boardrooms, Muthoot FinCorp has…