agentic commerce protocol - EUROPE SAYS

Smartphones side by side on a stone surface showing the OpenAI ChatGPT interface on one screen and the Google search interface on the other, illustrating competing approaches to AI-driven discovery and interaction.

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Who Owns the Agentic Buying Moment?

2026-02-04

The Gist Agentic commerce marks a generational shift in how buying happens. Like the internet, mobile, and ecommerce…