Instrument taps tech-driven creative immediately with new clients.
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is…
Creator agencies are turning into entertainment studios
Creator agencies are turning into entertainment studios. But unlike traditional studios, marketers are the ones footing the bill.…
Bose is building an entertainment company
Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift…
X leans on AI and performance in a bid to win ad dollars
X is making the same pitch every other platform is making: scale plus AI equals performance. As ever,…
How marketers are navigating agentic ad buying
Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May…
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage…