Amazon ads flags agentic AI, retail media, streaming TV as key advertising growth drivers for 2026
As the advertising landscape continues to evolve, Amazon Ads has highlighted the key trends that are expected to…
‘Tehran’ becomes ZEE5’s fastest Hindi film of 2025 to cross 100 million minutes
ZEE5 celebrates a blockbuster debut for its latest exclusive release, Tehran, which has raced past 100 million streaming…
Shaji Varghese on how Muthoot FinCorp aims to light a SPARK among India’s MSMEs
In a country where the spirit of entrepreneurship thrives beyond metro cities and glossy boardrooms, Muthoot FinCorp has…
Top Stories in Creator Economy and Influencer Marketing for Next Year
Dan’s storyline to watch: Influencers look to become QVC-style live shopping hosts Outlandish is an official TikTok Shop…
Questions Business Leaders Should Ask About Influencer Marketing
Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion”…