Paris Hilton Spices Up McCormick With Product Partnership
Paris Hilton and her media company, 11:11 Media, are deepening their partnership with food giant McCormick. Having brought…
Omnicom’s New Influencer Marketing Tool Uses Agentic AI to Tweak Brand Safety Concerns
Omnicom Media Group (OMG) has a new way to edit potential brand suitability issues on the fly. OMG’s…
Insights, Authenticity, and the Expanding Creator Economy
This post was created in partnership with Nielsen For today’s most innovative companies, creators have become essential partners…
Adobe Doubles Cannes Spend to Court AI-First Creators
Adobe spent twice as much on its Cannes Lions presence this year compared to last year, its vp…