Publicis aims to fuel AI agents with $2.2B LiveRamp deal
On Sunday Paris-based global advertising agency Publicis announced a deal to acquire data collaboration platform LiveRamp in an…
Publicis buys LiveRamp in US$2.2b bet on data, AI and agentic marketing
Publicis Groupe is acquiring LiveRamp in a US$2.2 billion all-cash deal, deepening its push into data, identity and…
How Agentic AI Transforms Data-Driven Marketing
In this op-ed, Melanie Hoptman, VP and MD, brands and agencies, APAC at LiveRamp, explores how AI agents…