Advertising accounts for 4% of UK’s gross value added and 5% of employment
The ad industry is contributing a “record amount” to the UK economy when measured by ad investment, gross…
How to make data work harder in 2025
The Future of Brands 2025 How can brands make their data work harder? It is a constant question…
Barb to unite Advanced Campaign Hub and CFlight under one interface
Barb has appointed RSMB to build an analytics system that will unite pre-campaign planning tool Advanced Campaign Hub…
Channel 4 bets on social branded entertainment
Channel 4 has partnered the Department for Education (DfE) and its media agency MG OMD on a new…