Publicis aims to fuel AI agents with $2.2B LiveRamp deal
On Sunday Paris-based global advertising agency Publicis announced a deal to acquire data collaboration platform LiveRamp in an…
Publicis buys LiveRamp in US$2.2b bet on data, AI and agentic marketing
Publicis Groupe is acquiring LiveRamp in a US$2.2 billion all-cash deal, deepening its push into data, identity and…
Approved by Italians. Kind of… Pizza Hut Middle East Launches Pasta Campaign
Pizza Hut Middle East has launched a new pasta range with a campaign that challenges traditional Italian culinary…