The case for and against agentic media buying
To some, agentic media buying tools could fix some of programmatic advertising’s oldest headaches — ad-tech taxes, supply-chain…
How Jersey Mike’s demonstrated incremental value with AI-powered programmatic CTV
There is no bigger buzzword in the world than AI. Right now, investments in the hundreds of billions…
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had…