Target’s ad business grows, but remains in Walmart’s shadow
By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for…
While client climate commitments waver, some media agencies are doubling down
When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would…
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if…