These capabilities are not one-off ideas. They result from a highly collaborative, design-led process between IBM and Wimbledon. Each year, ideation begins in the spring with joint workshops that map business objectives to fan needs and emerging technologies. Concepts are prototyped and tested during the summer, with final features selected by autumn. This cycle ensures that digital innovations are tightly aligned with Wimbledon’s goals, engagement and preserving the heritage of The Championships.
IBM plays a critical role in this strategy by not only building and integrating technology but also helping Wimbledon define the value of each digital product. From driving traffic and increasing dwell time to improving operational performance, IBM works closely with stakeholders to determine where AI, data, hybrid cloud and automation can deliver the most impact.
AI also plays a major role in IBM’s own delivery processes. Wimbledon uses AI to accelerate everything from design to development. Design systems built in Figma can be translated into production-ready code with the help of IBM’s internal AI tools.
IBM’s hybrid cloud infrastructure powers all of these digital products and experiences. Workloads are distributed across private and public clouds with tools such as Red Hat® OpenShift®, ensuring resilience, scalability and performance. IBM also uses watsonx.data to manage both structured and unstructured data in a governed, trusted environment. This approach is essential for high-profile events like Wimbledon, where accuracy and security are paramount.
Observability and performance are managed through Instana®, IBM’s AIOps platform, which provides real-time insights and automation. As demand spikes during The Championships, these tools help IBM monitor, adapt and optimize the environment dynamically. This strategy helps ensure seamless fan experiences under heavy global traffic.