Wimbledon has rejected naming rights for Centre Court as part of its £200 million expansion, choosing to preserve its traditions while adding 38 courts and an 8,000-seat arena.
Wimbledon has decided not to rename Centre Court as part of its planned expansion, keeping the court free from a title sponsor. The £200 million Wimbledon Park project will add 38 new tennis courts and an 8,000-seat arena, while also expanding the site and creating a new public park.
Wimbledon keeps Centre Court name
All England Club marketing and commercial director Usama Al-Qassab explained why Wimbledon has rejected naming rights for Centre Court.
“I’m not sure it’s Wimbledon style to have a naming right on a court.”
He said the tournament wants to maintain its traditions and keep Centre Court distinct from heavy commercial branding.
“We believe in our traditions, and Wimbledon is the brand.”
Wimbledon currently has 17 official partners, including Pimm’s, La Roche-Posay, Slazenger and Rolex.
Expansion plans move forward
The Wimbledon Park project received planning permission in 2024 and cleared a High Court challenge in July 2025. The redevelopment will triple the size of the tennis site.
The plans include 38 new courts, an 8,000-seat arena, facilities for qualifying matches and a new public park. Wimbledon says the project is designed to help the tournament remain at the top of tennis while also supporting environmental goals. The latest Championships attracted a record 550,151 spectators.