{"id":17822,"date":"2026-06-11T13:01:13","date_gmt":"2026-06-11T13:01:13","guid":{"rendered":"https:\/\/www.europesays.com\/tennis\/17822\/"},"modified":"2026-06-11T13:01:13","modified_gmt":"2026-06-11T13:01:13","slug":"wimbledon-hikes-prize-money-but-refuses-to-bow-to-tennis-stars-demands","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/tennis\/17822\/","title":{"rendered":"Wimbledon hikes prize money but refuses to bow to tennis stars&#8217; demands"},"content":{"rendered":"<p>\t\t\tThursday 11 June 2026 1:55 pm<br \/>\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n<p>\t\t\tThursday 11 June 2026 1:56 pm\n\t<\/p>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.europesays.com\/tennis\/wp-content\/uploads\/2026\/06\/GettyImages-2225103480-1-e1781182432772.jpg\" class=\"media \" alt=\"Getty Images logo on a business news website, showcasing media branding and editorial content integration\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tSinner is among the players putting pressure on the four Grand Slams\t<\/p>\n<p class=\"wp-block-paragraph\">Wimbledon chiefs have announced a bumper increase in prize money for this year\u2019s championships \u2013 but rejected calls from top tennis players for a percentage of revenue.<\/p>\n<p class=\"wp-block-paragraph\">The prize total pot for Wimbledon, which starts later this month, has been boosted by 20 per cent year-on-year to a record \u00a364.2m.<\/p>\n<p class=\"wp-block-paragraph\">It follows pressure from the top 10 men\u2019s and women\u2019s players on all four Grand Slams to share a greater proportion of their revenues with the sport\u2019s stars.<\/p>\n<p class=\"wp-block-paragraph\">The players, including <a href=\"https:\/\/www.cityam.com\/people-and-organizations\/jannik-sinner\/\" id=\"164670\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Jannik Sinner<\/a> and <a href=\"https:\/\/www.cityam.com\/people-and-organizations\/aryna-sabalenka\/\" id=\"172280\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Aryna Sabalenka<\/a>, want Wimbledon, the French Open, US Open and Australian Open to <a href=\"https:\/\/www.cityam.com\/tennis-stars-sinner-draper-and-sabalenka-turn-up-heat-on-grand-slams\/\" id=\"2410475\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">allocate 22 per cent of revenues<\/a> to prize money, in line with the biggest events on the ATP and WTA Tours.<\/p>\n<p class=\"wp-block-paragraph\">This year\u2019s Wimbledon prize money represents around 15 per cent of the tournament\u2019s <a href=\"https:\/\/www.wimbledon.com\/pdf\/2024_AELTC_Ground_Annual_Report_and_Financial_Statements.pdf\" id=\"https:\/\/www.wimbledon.com\/pdf\/2024_AELTC_Ground_Annual_Report_and_Financial_Statements.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">2024 revenue<\/a>, which has increased since.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThese figures represent a substantial increase in prize money,\u201d said All England Club chair <a href=\"https:\/\/www.cityam.com\/people-and-organizations\/debbie-jevans\/\" id=\"175874\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Debbie Jevans<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe have always been clear that we\u2019re on the side of the players. We want to have a fantastic Wimbledon for them, but using revenue to determine prize money, it just makes no sense.<\/p>\n<p class=\"wp-block-paragraph\">\u201cRevenue does not take into account the investment we have made. We are non-profit, we are very different to a Masters 1000 event and everything goes back into the sport.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/roland-garros-targeted-by-wta-and-atp-tennis-players-as-pay-row-reignited\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Roland Garros targeted by WTA and ATP tennis players as pay row reignited<\/a><\/p>\n<p class=\"wp-block-paragraph\">\u201cI am frustrated that message has not got across. We\u2019re hoping that the message will get across so the players understand the investment back into the game.\u201d<\/p>\n<p>Wimbledon stance risks further player boycott threats<\/p>\n<p class=\"wp-block-paragraph\">Sabalenka recently <a href=\"https:\/\/www.cityam.com\/aryna-sabalenka-raises-grand-slam-boycott-threat-as-pay-row-escalates\/\" id=\"2421237\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">warned<\/a> that players could boycott the Grand Slams if their requests for a bigger share of the proceeds are ignored.<\/p>\n<p class=\"wp-block-paragraph\">The players have engaged Larry Scott, former chairman of the women\u2019s <a href=\"https:\/\/www.cityam.com\/people-and-organizations\/wta-tour\/\" id=\"173239\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WTA Tour<\/a>, to negotiate with the Grand Slams on their behalf.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Wimbledon chief executive Sally Bolton held talks with Scott last month at the <a href=\"https:\/\/www.cityam.com\/people-and-organizations\/french-open\/\" id=\"160829\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">French Open<\/a>, which paid out \u00a353.3m in prize money.<\/p>\n<p class=\"wp-block-paragraph\">Jevans added: \u201cWe have had dialogue, email exchanges and a meeting in Paris. What we have done is right and appropriate.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The players are understood to have asked Wimbledon to hike prize money to 16 per cent of revenue this year, gradually increasing to 22 per cent by 2030.<\/p>\n<p class=\"wp-block-paragraph\">They have <a href=\"https:\/\/www.cityam.com\/tennis-stars-on-collision-course-with-grand-slams-over-reforms\/\" id=\"2364430\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">also asked<\/a> all the Grand Slams to make contributions to welfare costs and give players greater say in how the tournaments are run.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/aryna-sabalenka-raises-grand-slam-boycott-threat-as-pay-row-escalates\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Aryna Sabalenka raises Grand Slam boycott threat as pay row escalates<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Thursday 11 June 2026 1:55 pm \u00a0|\u00a0\u00a0Updated:\u00a0 Thursday 11 June 2026 1:56 pm Sinner is among the players&hellip;\n","protected":false},"author":2,"featured_media":17823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[217,1909,7222,207,4025,219,1078,54,7223,113,4901,28,1996],"class_list":["post-17822","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jannik-sinner","tag-aryna-sabalenka","tag-business","tag-debbie-jevans","tag-french-open","tag-grand-slams","tag-jannik-sinner","tag-larry-scott","tag-news","tag-sally-bolton","tag-sport","tag-sport-business","tag-tennis","tag-wimbledon-championships"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/17822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/comments?post=17822"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/17822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media\/17823"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media?parent=17822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/categories?post=17822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/tags?post=17822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}