{"id":39714,"date":"2026-07-13T16:35:58","date_gmt":"2026-07-13T16:35:58","guid":{"rendered":"https:\/\/www.europesays.com\/tennis\/39714\/"},"modified":"2026-07-13T16:35:58","modified_gmt":"2026-07-13T16:35:58","slug":"wimbledon-2026-tradition-money-and-necessary-change-the-tennis-puzzle-still-doesnt-quite-fit-together-sports","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/tennis\/39714\/","title":{"rendered":"Wimbledon 2026: Tradition, money, and necessary change: The tennis puzzle still doesn\u2019t quite fit together | Sports"},"content":{"rendered":"<p class=\"\">Inside the bowels of the All England Club, veteran journalist Richard Evans \u2014 indefatigable at 87 \u2014 turns to \u00c0lex Corretja during a conversation in the dining room and, before digging into his plate, murmurs: \u201cWe need Carlos\u2026\u201d And he\u2019s right: today\u2019s tennis needs the incomparable magic of Alcaraz to return, just as, lately, people have been studying and proposing ways to energize, unify, and modernize a sport long chained to tradition. Society changes, audiences demand new stimuli, and the rulers \u2014 tournaments, governing bodies, organizations, and investors \u2014 want to squeeze the concept of the industry to previously unimagined limits. In other words, to multiply the number of zeros.<\/p>\n<p class=\"\"><a href=\"https:\/\/english.elpais.com\/sports\/2026-07-10\/the-secrets-behind-novak-djokovics-miraculous-39-year-old-physique-i-work-with-my-body-not-against-it.html\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/english.elpais.com\/sports\/2026-07-10\/the-secrets-behind-novak-djokovics-miraculous-39-year-old-physique-i-work-with-my-body-not-against-it.html\">Novak Djokovic<\/a>, who knows a thing or two about this, raised his voice on arrival at the All England Club and demanded an \u201cintegral overhaul\u201d of a system that must reconcile the interests of all parties and stakeholders: the sporting with the commercial, the structural with the health of the main actors (the players), and respond \u2014 because that\u2019s how this works \u2014 to the new habits of consumers who live with their phones in hand and no longer tolerate sitting for two hours in front of the television. The 39-year-old Serb, who has been competing at the highest level since 2003, came to demand that a growing imbalance be rectified, one that stems from the fact that every entity \u2014 money and more money \u2014 looks after its own interests with a selfish rather than a holistic perspective.<\/p>\n<p class=\"\">In another masterful analysis of the situation, Djokovic criticized the packed annual calendar, the proliferation of injuries \u2014 demonstrated by the statistics \u2014 and how, while some fatten their wallets disproportionately, others suffer. \u201cI think tennis really needs a reset of some kind on a bigger level. I think our tours respectively are not functioning well at all. I mean, there are a lot of things that are happening backstage, meetings, relationships are not going in the right direction [&#8230;] What we have to do, in my opinion, if we want this sport to really improve and be able to compete with the popularity of all the other global sports, we just have to take all of the interested parties in our sport, all the key players, sit down, let\u2019s see what we can do,\u201d <a href=\"https:\/\/www.tennis365.com\/tennis-news\/novak-djokovic-925-word-answer-injury-problems-understands-carlos-alcaraz?utm_medium=Social&amp;utm_source=Twitter#Echobox=1782801590-1\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.tennis365.com\/tennis-news\/novak-djokovic-925-word-answer-injury-problems-understands-carlos-alcaraz?utm_medium=Social&amp;utm_source=Twitter#Echobox=1782801590-1\">the Belgrade native warned<\/a>. \u201cI don\u2019t see that happening because what I\u2019ve been hearing and what I\u2019ve been seeing in the last couple of years, there\u2019s a lot more conflict within the governing bodies of our sport than there is unity.\u201d<\/p>\n<p><img alt=\"\" decoding=\"auto\" class=\"_re lazyload a_m-h\" height=\"270\"  width=\"414\"  src=\"https:\/\/www.europesays.com\/tennis\/wp-content\/uploads\/2026\/07\/J45H35YF2ROEXJ4H6HTQUMEHAM.jpg\" loading=\"lazy\" fetchpriority=\"low\"\/>Jaume Munar during a third-round match against Jiri Lehecka.TOLGA AKMEN (EFE)<\/p>\n<p class=\"\">Djokovic said today\u2019s \u201cBand-Aids\u201d aren\u2019t sufficient and, despite his hard\u2011won privileged status, his demands have always been global, with special emphasis on lower-ranked players. He calls for more power for the players while pointing that the median age of a tennis fan is currently 61. \u201cHow do we get a younger audience to tennis?\u201d he asked, while behind closed doors an endless debate continues, leading nowhere. Or rather, leading only to strictly economic considerations.<\/p>\n<p>Reviving audiences<\/p>\n<p class=\"\">\u201cI\u2019m on the Players\u2019 Council,\u201d Spaniard Jaume Munar says. \u201cAnd it\u2019s true there are a number of complicated issues, but I don\u2019t think we should be alarmist or overly disruptive. Should there be changes? Without a doubt. It\u2019s a reality. Clearly we must review the product, but we shouldn\u2019t forget that tournaments are, in general, more profitable than ever, that we have a lot of fan engagement and that the industry is growing hugely,\u201d he tells this newspaper. The player himself admits some matches feel \u201clong\u201d to him and that he feels the need for something to \u201cchange\u201d in terms of the spectacle.<\/p>\n<p class=\"\">Beyond executive matters and organizational fragmentation \u2014 Grand Slams, other tournaments, the ATP, WTA, ITF, owners&#8230; \u2014 voices calling for tweaks to the game to rejuvenate audiences are growing stronger. That premise was the basis for the <a href=\"https:\/\/english.elpais.com\/elpais\/2019\/11\/13\/inenglish\/1573637211_809662.html\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/english.elpais.com\/elpais\/2019\/11\/13\/inenglish\/1573637211_809662.html\">new Davis Cup format<\/a>, introduced in 2019 after 125 years unchanged: \u201cMillennials want more excitement,\u201d Gerard Piqu\u00e9, the architect of the project, argued in EL PA\u00cdS. \u201cPeople have progressively less capacity for concentration and attention, that\u2019s the reality. There are matches that are highly compelling and epic finals, but there are also first rounds lasting five hours that nobody watches,\u201d Munar, 29 and ranked 44th in the world, elaborates.<\/p>\n<p><img alt=\"\" decoding=\"auto\" class=\"_re lazyload a_m-h\" height=\"276\"  width=\"414\"  src=\"https:\/\/www.europesays.com\/tennis\/wp-content\/uploads\/2026\/07\/4NXKQSBUFJJ7DBZFAZSXD7HUBA.jpg\" loading=\"lazy\" fetchpriority=\"low\"\/>Spectators on Centre Court during the Fery\u2013Cobolli match.Maja Smiejkowska (AP)<\/p>\n<p class=\"\">The physique of today\u2019s players, like that of other athletes, has evolved exponentially compared with two or three decades ago, so some propose revising equipment \u2014 lighter and more powerful materials \u2014 redesigning them, or adding counterbalances so play isn\u2019t too linear and not solely about power. Add creativity. \u201cAverage height has increased considerably, so why not raise the net?\u201d suggests <a href=\"https:\/\/english.elpais.com\/sports\/2026-06-05\/on-players-tournaments-percentages-and-the-need-for-dialogue.html\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/english.elpais.com\/sports\/2026-06-05\/on-players-tournaments-percentages-and-the-need-for-dialogue.html\">Toni Nadal<\/a>. The coach also proposes shortening racket handles to lessen the leverage effect, while the legendary Martina Navratilova favors reducing the racket\u2019s sweet spot.<\/p>\n<p class=\"\">\u201cI would force players to use rackets with smaller heads. Technique would become much more important. It would reduce speed and demand more control. I spoke with Rory McIlroy in the Royal Box and he told me he would do the same with golf clubs; today\u2019s clubs are huge and it\u2019s exactly the same in tennis. Technique would regain value. We\u2019d see more serve-and-volley, more net approaches&#8230;\u201d Navratilova said recently on the Tennis Channel.<\/p>\n<p>Rules and play<\/p>\n<p class=\"\">The <a href=\"https:\/\/english.elpais.com\/sports\/2024-01-19\/nadal-the-icing-on-saudi-arabias-geostrategical-sporting-cake.html\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/english.elpais.com\/sports\/2024-01-19\/nadal-the-icing-on-saudi-arabias-geostrategical-sporting-cake.html\">Next Gen ATP Finals<\/a> \u2014 the season\u2011ending event for rising stars, held in December \u2014 has become a testing ground since 2017. A number of changes have been trialled there, such as the removal of the let (on the serve; a net cord would still count) or the advantage rule (with a golden point on deuce), and sets of four games instead of six; trials that also affect the technological and even aesthetic aspects, such as the elimination of the doubles corridor, which was previously implemented at some events such as the former Masters. There is also the free movement of spectators during the competition itself. \u201cI\u2019d stick with the current format, but if I had to change anything, it would be for the men to play best-of-three sets instead of best-of-five,\u201d says Galician player Jessica Bouzas, ranked 52nd in the world.<\/p>\n<p><img alt=\"\" decoding=\"auto\" class=\"_re lazyload a_m-h\" height=\"264\"  width=\"414\"  src=\"https:\/\/www.europesays.com\/tennis\/wp-content\/uploads\/2026\/07\/2BLUXB4FLVOEJIDUYYY5HVTBZA.jpg\" loading=\"lazy\" fetchpriority=\"low\"\/>Detail of a volley during a Djokovic match.TOLGA AKMEN (EFE)<\/p>\n<p class=\"\">\u201cThose kinds of changes seem too much\u2026\u201d Munar says. \u201cBut this is a very traditional sport and quite classist in many ways, so\u2026 of course changes need to be made! But they must be done carefully.&#8221; Asked by this newspaper, world number 20 Alejandro Davidovich replies: \u201cIt\u2019s always the same story, so there\u2019s never any change. I won\u2019t comment because whatever I say doesn\u2019t matter, so I prefer not to. We go through the same every year, so why comment?\u201d \u201cI don\u2019t care. I don\u2019t have a say in the ATP\u2026.\u201d<\/p>\n<p class=\"\">It\u2019s the puzzle that won\u2019t fit together. The parties express a willingness to change, but money calls the shots, dominates, and directs \u2014 as shown by the multimillion-dollar embrace of Saudi Arabia \u2014 and structurally tennis suffers. There\u2019s no room left on the calendar and professionals \u2014 with exceptions like Djokovic \u2014 end up collapsing, whether physically or emotionally. They also disagree with how the spoils are divided. Prize money grows, but they believe their share should be larger and have threatened to strike. Meanwhile, the rift between them and those in charge widens. \u201cThey don\u2019t listen to us. They only use us. It can\u2019t be a one\u2011way relationship,\u201d laments Andrey Rublev.<\/p>\n<p class=\"\">These are the disagreements, the perspectives, and the debates in today\u2019s tennis landscape: prosperous, certainly. But also improvable.<\/p>\n<p class=\"\">Sign up for <a href=\"https:\/\/plus.elpais.com\/newsletters\/lnp\/1\/333\/?lang=en\" rel=\"nofollow noopener\" title=\"https:\/\/plus.elpais.com\/newsletters\/lnp\/1\/333\/?lang=en\" target=\"_blank\">our weekly newsletter<\/a> to get more English-language news coverage from EL PA\u00cdS USA Edition<\/p>\n","protected":false},"excerpt":{"rendered":"Inside the bowels of the All England Club, veteran journalist Richard Evans \u2014 indefatigable at 87 \u2014 turns&hellip;\n","protected":false},"author":2,"featured_media":39715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2338,271,13522,4631,139,623,222,285],"class_list":["post-39714","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novak-djokovic","tag-alex-corretja","tag-carlos-alcaraz","tag-gerard-pique","tag-martina-navratilova","tag-novak-djokovic","tag-rory-mcilroy","tag-toni-nadal","tag-wimbledon"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/39714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/comments?post=39714"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/39714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media\/39715"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media?parent=39714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/categories?post=39714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/tags?post=39714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}