{"id":39892,"date":"2026-07-13T22:02:25","date_gmt":"2026-07-13T22:02:25","guid":{"rendered":"https:\/\/www.europesays.com\/tennis\/39892\/"},"modified":"2026-07-13T22:02:25","modified_gmt":"2026-07-13T22:02:25","slug":"sacha-baron-cohens-ali-g-shows-up-at-wimbledon-following-new-movie-rumours","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/tennis\/39892\/","title":{"rendered":"Sacha Baron Cohen\u2019s Ali G shows up at Wimbledon following new movie rumours"},"content":{"rendered":"

Sacha Baron Cohen<\/a>\u00a0has revived Ali G at Wimbledon, amid reports that a new movie based around the character has been filmed in secret.<\/p>\n

The comedian and actor popped up in character on Centre Court during the Wimbledon men\u2019s singles final yesterday (July 12), where Jannik Sinner beat Alexander Zverev to retain the title.<\/p>\n

Cohen was seen in full Ali G mode, including the familiar yellow-tinted sunglasses, skull cap and gold jewellery, as well as a Wimbledon-branded tracksuit top.<\/p>\n

He posted a clip on his Instagram page, in which he sits in the stand and says: \u201cIt\u2019s like the World Cup of something called tennis, which is like a crap version of ping pong. Them say that tennis is better played on grass, which is why I intend to sell as much of it while I iz here. So if you want some herbal remedies, me got anything you want.\u201d<\/p>\n

The post included the caption: \u201cI iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup \ud83c\udf31\ud83c\udf44\u2744\ufe0f\ud83d\udc8a\ud83d\udc89 dm me, especially if u iz fit.\u201d<\/p>\n

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Ali G is on Centre Court for the men’s finals, as the “Official Ganja Dealer” of “Da Championshipz, Wimbledon”<\/p>\n

There has been no official announcement that this is the real Ali G. At first I thought it was a tribute act, but now I think it’s the real Sacha. Here’s why:<\/p>\n

\u2022 Sacha\u2026 pic.twitter.com\/m6MRjLK1hs<\/a><\/p>\n

\u2014 Alex Greenland (@ajrgd) July 12, 2026<\/a><\/p>\n<\/blockquote>\n

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It\u00a0comes after recent reports that a new Ali G film has been completed<\/a>, although\u00a0official details of the project remain thin on the ground.<\/p>\n

The character, a satire of appropriated street culture, was first introduced on Channel 4\u2019s The 11\u00a0O\u2019Clock\u00a0Show\u00a0in 1998, with Cohen interviewing unsuspecting guests while using slang-heavy lines of questioning.<\/p>\n

Ali G\u2019s popularity led to\u00a0Da\u00a0Ali G Show\u00a0in the early 2000s, the 2002 film\u00a0Ali G Indahouse and an appearance in\u00a0Madonna\u2019s \u2018Music\u2019 video<\/a>.<\/p>\n

Cohen later found global success with other characters from the same comic universe, including\u00a0Borat\u00a0and\u00a0Br\u00fcno. His 2006 film\u00a0Borat\u00a0grossed more than $260million worldwide, while the sequel\u00a0Borat Subsequent\u00a0Moviefilm\u00a0was secretly filmed and released via Amazon MGM Studios during the COVID-19 pandemic.<\/p>\n

The new Ali G project is reportedly the second feature-length film based around the character, with InSneider<\/a>\u00a0reporting\u00a0that\u00a0the\u00a0new movie was \u201cin the can\u201d.<\/p>\n

Cohen\u2019s representatives have not publicly commented on the reports.<\/p>\n

The comedian has revived Ali G sporadically in recent years, including for\u00a0Ali G: Rezurection\u00a0in 2014 and later appearances on US talk shows and awards ceremonies.<\/p>\n

Away from Ali G, Cohen has also appeared in dramatic and supporting roles in films including Les Mis\u00e9rables,\u00a0Hugo,\u00a0Sweeney\u00a0Todd\u00a0and\u00a0The Trial\u00a0Of\u00a0The\u00a0Chicago 7. Last year, he was also revealed as the villain\u00a0Mephisto<\/a>\u00a0in the\u00a0Marvel Cinematic Universe<\/a>.<\/p>\n

More recently, he led the fantasy comedy\u00a0Ladies First, playing a male chauvinist transported to a world where women hold societal power. The trailer for the movie confused some fans online<\/a>, with one describing it as \u201cBorat but\u00a0make\u00a0it feminism\u201d.<\/p>\n