Wimbledon chiefs have no plans to rename Centre Court as part of the All England Club\u2019s expansion project. The redevelopment will add 38 new tennis courts and an 8,000-seat arena at nearby Wimbledon Park.<\/p>\n
The proposals initially received planning permission<\/a> from the Greater London Authority in 2024. The Save Wimbledon<\/a> Park group subsequently launched a legal challenge, which resulted in the High Court granting the All England Club permission to proceed with its redevelopment plans in July 2025<\/a>. The project would see the Wimbledon<\/a> tennis site triple in size, with the intention of holding qualifying matches on-site and also creating a new public park. However, the Grand Slam does not plan to rebrand Centre Court as part of the \u00a3200million project.<\/p>\n \u201cI\u2019m not sure it\u2019s Wimbledon style to have a naming right on a court,\u201d Wimbledon\u2019s marketing and commercial director Usama Al-Qassab told City AM<\/a>. \u201cWe believe in our traditions, and Wimbledon is the brand. That is the Championships, and our players are our actors on the most amazing stage and field of play.\u201d<\/p>\n On the Grand Slam\u2019s approach to sponsorship deals, he added: \u201cWe choose to have a clean court, which means that it stands out, versus having logo soup, as we call it, and we find ways of being able to have very unique propositions for each of our official partners.<\/p>\n \u201cThere\u2019s a world of opportunity. We are incredibly pleased with our official partnership portfolio. You don\u2019t see it chop and change like you do in other places and other tournaments, and that is because we add true value and we work long term with them on very specific plans.\u201d<\/p>\n Wimbledon has 17 official partners, with Pimm\u2019s and skincare brand La Roche-Posay joining the tournament\u2019s list of sponsors earlier this year. The Grand Slam\u2019s long-standing partnership with Slazenger began in 1902, nearing its 125th anniversary, while Rolex first struck a deal with Wimbledon in 1978.<\/p>\n The recent Championships saw Wimbledon set a new attendance record of 550,151 spectators across the tournament. However, the All England Club believes the expansion project is necessary to help the Grand Slam stay at the top of the sport.<\/p>\n