{"id":50733,"date":"2026-08-13T20:47:12","date_gmt":"2026-08-13T20:47:12","guid":{"rendered":"https:\/\/www.europesays.com\/tennis\/50733\/"},"modified":"2026-08-13T20:47:12","modified_gmt":"2026-08-13T20:47:12","slug":"serena-williams-partners-with-heineken-for-us-open-activation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/tennis\/50733\/","title":{"rendered":"Serena Williams Partners With Heineken For US Open Activation"},"content":{"rendered":"

\n\tHeineken 0.0 is about to give the biggest Serena Williams<\/a> fans a treat. The Dutch brand and 23-time grand slam champion<\/a> are taking the Heineken 0.0 experience to the next level with a nostalgic initiative, reactivating tickets from any of Williams\u2019 past U.S. Open tournaments for a chance to win a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the upcoming Grand Slam.<\/p>\n

\t\t\t\t\t\t\"Heineken<\/p>\n

\t\t\t\t\tHeineken 0.0 and Serena Williams<\/a> for U.S. Open 2026.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Heineken<\/p>\n

\n\t\u201cLooking back at my career<\/a>, some of my favorite memories happened on the courts at the U.S. Open. Reflecting on those moments this year has reminded me what made those wins truly unforgettable: the energy of the fans cheering me on from the stands,\u201d Williams, who also serves as a Heineken 0.0 global ambassador, said in a statement.<\/p>\n

\n\t\u201cThat\u2019s why I\u2019m so thrilled to partner with Heineken 0.0 for Second Serve Tickets. It\u2019s an incredible concept that celebrates the fans who were right there with me, giving them a place to come together, share their own stories and build new friendships.\u201d<\/p>\n

\t\t\t\t\t\t\"Heineken<\/p>\n

\t\t\t\t\tHeineken 0.0 and Serena Williams for U.S. Open 2026.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Heineken<\/p>\n

\n\tIn order to enter, fans have to submit a photo of their old U.S. Open ticket stub from a year Williams competed and won the final Grand Slam of the season alongside a personal memory behind the ticket to Heineken\u2019s official Second Serve Tickets webpage.<\/p>\n

\n\tThe \u201cmost passionate fans,\u201d per Heineken, will be selected to enjoy the U.S. Open experience in the Heineken suite, meeting other tennis fans and enjoying a Heineken 0.0<\/a> to boot. U.S. Open 2026 attendees can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Williams\u2019 six U.S. Open championships, available exclusively at the U.S. Open beginning Aug. 24.<\/p>\n

\t\t\t\t\t\t\"Heineken<\/p>\n

\t\t\t\t\tHeineken 0.0 and Serena Williams for U.S. Open 2026.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Heineken<\/p>\n

\n\t\u201cAt Heineken, we believe shared fandom sparks new connections. Serena Williams has brought some of the most passionate sports fans together year after year to celebrate greatness, connection and joy of the game. That is why we are thrilled to partner with her and recognize her fans that have been there from the beginning,\u201d Maggie Timoney, chief executive officer of Heineken USA, said in a statement.<\/p>\n

\n\t\u201cWith the continued demand for non-alcoholic options, we are proud that Heineken 0.0 is at the center of the action offering a premium, no-compromise option to stay refreshed throughout every moment of the U.S. Open.\u201d<\/p>\n

\t\t\t\t\t\t\"Heineken<\/p>\n

\t\t\t\t\tHeineken 0.0 and Serena Williams for U.S. Open 2026.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Heineken<\/p>\n

\n\t2026 marks Serena Williams\u2019 return to professional tennis <\/a>roughly four years after the venerated athlete took a step back from the sport. The 23-time Grand Slam champion played her first match of the 2026 season on June 9 at the HSBC Championships in London, competing in doubles with Victoria Mboko of Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"Heineken 0.0 is about to give the biggest Serena Williams fans a treat. The Dutch brand and 23-time…\n","protected":false},"author":2,"featured_media":50734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[18945,122,463],"class_list":["post-50733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-us-open","tag-collaboration","tag-serena-williams","tag-us-open"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/50733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/comments?post=50733"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/50733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media\/50734"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media?parent=50733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/categories?post=50733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/tags?post=50733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}