{"id":54339,"date":"2026-08-20T19:23:44","date_gmt":"2026-08-20T19:23:44","guid":{"rendered":"https:\/\/www.europesays.com\/tennis\/54339\/"},"modified":"2026-08-20T19:23:44","modified_gmt":"2026-08-20T19:23:44","slug":"u-s-open-ticket-prices-soar-amid-growing-demand","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/tennis\/54339\/","title":{"rendered":"U.S. Open ticket prices soar amid growing demand"},"content":{"rendered":"<p class=\"c-paragraph sections-events-and-attractions \">Ticket prices for the first big day of action at the U.S. Open on Monday, Aug. 31, have reached \u201csobering numbers,\u201d according to Matthew Futterman of THE ATHLETIC. A grounds pass with no guaranteed seat on any court is \u201cgoing for over $360.\u201d The \u201cface value is $65.\u201d An upper-deck seat in Arthur Ashe Stadium \u201ccosts $326.\u201d A seat in the \u201clower section\u201d is $518. As tennis has \u201cfound a groove at the intersection of media, celebrity, sports, culture and high fashion, the\u202fpopularity of live events has increased.\u201d Arthur Ashe Stadium is halfway through an <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/05\/19\/ustas-master-plan\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/05\/19\/ustas-master-plan\/\">$800M renovation<\/a>. At the same time, <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/08\/19\/grand-slams-unite-on-player-council-amid-push-for-increased-prize-money\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/08\/19\/grand-slams-unite-on-player-council-amid-push-for-increased-prize-money\/\">top players are \u201cseeking reforms<\/a> that will mean that their prize money takes up a bigger proportion of the Grand Slam tournaments\u2019 revenues.\u201d If the organizers \u201cwant to honor that prize-money increase for the players while keeping the same margins, something has to get more expensive.\u201d In the weeks and months leading up to late May, the USTA \u201csold most of its higher-priced tickets to its subscribers and corporate customers.\u201d Many of them \u201ccommit to buying the same tickets for all 27 sessions throughout the 15-day event.\u201d They renewed \u201cat a rate of nearly 100 percent.\u201d The remaining tickets were released to the open market \u201cat face value,\u201d and the vast majority \u201csold out very quickly.\u201d Most of what is available on the U.S. Open website \u201cnow is resale inventory.\u201d The USTA does not control what sellers ask or what buyers pay, but the other three majors \u201chave guardrails in place, from enforcing resales at face value to not permitting them at all\u201d (<a href=\"https:\/\/www.nytimes.com\/athletic\/7524782\/2026\/08\/20\/us-open-ticket-prices-grounds-passes-courtside-live-sports-cost\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.nytimes.com\/athletic\/7524782\/2026\/08\/20\/us-open-ticket-prices-grounds-passes-courtside-live-sports-cost\/\">THE ATHLETIC, 8\/20<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Ticket prices for the first big day of action at the U.S. Open on Monday, Aug. 31, have&hellip;\n","protected":false},"author":2,"featured_media":54340,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[28,9221,463],"class_list":["post-54339","post","type-post","status-publish","format-standard","has-post-thumbnail","category-us-open","tag-tennis","tag-ticketing","tag-us-open"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/54339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/comments?post=54339"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/54339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media\/54340"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media?parent=54339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/categories?post=54339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/tags?post=54339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}