{"id":68994,"date":"2026-09-08T21:38:10","date_gmt":"2026-09-08T21:38:10","guid":{"rendered":"https:\/\/www.europesays.com\/tennis\/68994\/"},"modified":"2026-09-08T21:38:10","modified_gmt":"2026-09-08T21:38:10","slug":"nike-reebok-adidas-are-betting-on-white-tennis-shoes-for-fall","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/tennis\/68994\/","title":{"rendered":"Nike, Reebok, Adidas Are Betting on White Tennis Shoes for Fall"},"content":{"rendered":"

\n\tThe sneaker industry has been in a funk all summer, but with the fall fashion<\/a> season kicking off this week in New York, brands are beginning to tout their next big ideas.<\/p>\n

\n\tAnd those ideas appear to be quite similar: The white tennis<\/a> shoe is coming back.<\/p>\n

\n\tOn Tuesday, Nike<\/a> and Reebok<\/a> announced lifestyle sneaker collaborations with the designer brands Kallmeyer and Celine, respectively. Both collaborations offer a luxury imprint on a classic lifestyle shoe: for Nike, its Tennis Centre sneaker, and for Reebok, its Freestyle Lo.<\/p>\n

\n\tThose collaborations, releasing this week, come on the heels of Adidas<\/a> executives detailing plans to revive the Stan Smith tennis shoe beginning this fall. Speaking in July about the tennis shoe\u2019s revival, Adidas chief executive Bj\u00f8rn Gulden said, \u201cWe have big indications from fashion shows, from consumer groups, from research that this direction is coming.\u201d<\/p>\n

\n\tIt\u2019s not unusual for sneaker brands to align in a similar direction simultaneously. Just three months ago, the major shoe companies outfitting World Cup players each chose a shocking shade of pink for their soccer cleats. But the parallels in Nike, Adidas and Reebok\u2019s visions for lifestyle footwear come at a dire moment for the industry, with fashion-oriented footwear selling poorly. In August, Dick\u2019s Sporting Goods cut its earnings forecast<\/a> at subsidiary retailer Foot Locker for the rest of this year, saying lifestyle shoes simply aren\u2019t resonating with consumers and will continue to sour through the holiday season.<\/p>\n

\n\tIn a response to questions regarding its lifestyle footwear strategy, a Nike spokesman pointed to the company\u2019s press release about the Kallmeyer collaboration, which said the designer \u201cbrings a new perspective\u201d to the existing Tennis Centre shoe. Spokespeople for Adidas and Reebok didn\u2019t respond to requests for comment.<\/p>\n

\n\tTo be sure, the Nike x Kallmeyer and Reebok x Celine shoes aren\u2019t expected to be distributed at mass retail, instead targeted toward select high-end boutiques and the companies\u2019 own stores and websites. <\/p>\n

\n\tAdidas said it will deploy a similar strategy with the Stan Smith. \u201cRemember, when we are testing things, what we do is that we are launching products at the higher end in limited quantities,\u201d Gulden told investors on the same July earnings call, adding that they then measure demand in important taste-making markets before scaling up their supply.<\/p>\n

\n\t\u201cStan Smith has always been a product that when it goes, it actually goes global,\u201d he said, \u201cnormally driven first [in] Europe, then going to Asia and then less, of course, to a certain target group in the U.S., although right now, ironically, the higher end in the U.S. has actually been very strong in demand.<\/p>\n

\n\tIndeed, the French fashion house Celine first teased its collaboration shoe with Reebok at its menswear runway show in June, according to<\/a> WWD, before unveiling the full campaign this week. In addition to classic white, the sneaker will be available in seven other colors beginning Thursday. Paris-based Celine is owned by the luxury conglomerate LVMH.<\/p>\n

\n\tKallmeyer, an independent fashion brand founded by New York City-based designer Daniella Kallmeyer, has dressed WNBA coaches<\/a> and hosted pop-up events with Nike, but the Tennis Centre sneaker is the first product collaboration, according to Vogue<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The sneaker industry has been in a funk all summer, but with the fall fashion season kicking off…\n","protected":false},"author":2,"featured_media":68995,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9508,1858,2776,23486,3585,28,463],"class_list":["post-68994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-adidas","tag-fashion","tag-nike","tag-reebok","tag-sneakers","tag-tennis","tag-us-open"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/68994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/comments?post=68994"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/posts\/68994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media\/68995"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/media?parent=68994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/categories?post=68994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/tennis\/wp-json\/wp\/v2\/tags?post=68994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}